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Vivitar branded cameras have risen from the ashes at PMA

Vivitar branded cameras have risen from the ashes, when Sakar pulled back the curtain at PMA. The Vivitar lineup will include 15 digital cameras - now showing at the revived Vivitar website, video cameras and accessories, all expected to ship in the spring. The new digital cameras are the typical run-of-the-mill models we find today, with the exception of the retro-style 8027 model. Somewhat confusing is the 8400 name for the upgraded - from the 6200W - waterproof model, as one of the original Vivitar cameras already carried that name...
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Check-out the new Vivitar digital camera series at Vivitar.com

Note: The announcement also includes five new 5 megapixel models


PRESS SUMMARY

Sakar pulled back the curtain on its first Vivitar-branded digital cameras since acquiring the decades-old photo brand last year. The company also added another iconic photo brand to its stable — Kodak — in a license deal that will see Sakar sell Kodak-branded film cameras and computer accessories.

The Vivitar lineup will include digital cameras, video cameras, SLR lenses and flashes, and a battery charger — all expected to ship in the spring. The 8-megapixel V8400P ($129) is waterproof to a depth of 30 feet. It features an 8x digital zoom, 2.4-inch LCD and 32MB of internal memory. The $249 DVR840XHD records digital video and snaps 5-megapixel stills with a 5x optical zoom and a 3-inch LCD. It offers MP3/MP4 playback and voice recording options.

The 8-megapixel V8025 sports an 8x digital zoom, 2.4-inch touch-screen LCD, face and smile detection. It will retail for $99.

In its accessories line, the new Vivitar series-1 d-SLR lens will include an 85mm F1.4A spherical lens for portraits plus a 500mm and 800mm f/8.0 mirror lens. The lenses are compatible with both film and digital SLRs.

The lens line will also include a 650-1300mm preset lens with a universal mounting ring (T-mount) and a 650-1300mm super telephoto lens that offers a zoom range from 16 feet to infinity for both film and digital SLR cameras, the company said. Prices will range from $149 to $399.

A lithium-ion battery charger — Ultimate Smart — will feature one-hour charging on 100-volt or 240-volt sources. It can be plugged into car chargers and will retail for $49.99. Finally, Sakar will ship a line of Vivitar series-1 d-SLR flashes, including the DF-283 AF flash and DF-383 power zoom LCD display flash. The units work with digital SLRs from Canon, Nikon, Sony, Olympus, Pentax and Panasonic and will range in cost from $129 to $199.

Sakar also said it would produce and distribute Kodak-branded 35mm cameras and accessories. A dozen SKUs are expected in the second quarter and will include film SLRs for $200 down to Web cams, 35mm film cameras and memory card readers in the $15 to $20 range, the company said.

The brand license will also allow Sakar to sell Kodak-branded computer mice, mouse pads, multimedia keyboards and laptop cooling docks, with prices expected to fall between $15 and $80.

Additional information: Check-out the new Vivitar digital camera series at Vivitar.com
March 9, 2009
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