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Panasonic introduces the ultra compact Lumix DMC-GF3

Panasonic introduces the new LUMIX GF3, the smallest and lightest interchangeable lens LUMIX G system camera and designed to help you get more from every moment. Easy to use and bursting with features and weighing just 225g, the GF3 puts DSLR image quality in the palm of your hand. With the combination of touch-control shooting, focusing is ever more quick and accurate thanks to Pinpoint AF. The GF3 records 1920 x 1080 full-HD video in AVCHD format and an advanced AF system is available in video mode ...

PRESS SUMMARY

Details and specifications of the newWorld's Smallest and Lightest Digital Interchangeable Lens System Camera DMC-GF3 Featuring Higher Image Quality and Advanced AF System

Panasonic is proud to announce a new addition of digital interchangeable lens system camera DMC-GF3 to the LUMIX G Micro System based on the Micro Four Thirds standard. The DMC-GF3 weighs only 222g which again breaks the record of being the world's smallest and lightest digital interchangeable lens camera even it has a built-in flash*.

LUMIX G Micro System realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction. The new DMC-GF3 boasts high image quality with the enhanced Venus Engine FHD and the 12.1-megapixel Live MOS sensor. Notably, images to be shot in low-lit situations at high ISO sensitivity setting are stunningly clear with highly sharp resolution.

High-speed, precision Contrast AF system of LUMIX G Micro System realizes the world's fastest level of approx. 0.18 second**. With the combination of touch-control shooting, focusing is ever more quick and accurate thanks to the newly adopted Pinpoint AF. Furthermore, consecutive shooting is also improved for 3.8 fps in full resolution thanks to the redesigned shutter in the new mount unit.

The DMC-GF3 records 1920 x 1080 full-HD video in AVCHD format which is superior in both compression efficiency and friendliness with AV equipment for playback. Advanced AF system including practical full-time AF and tracking AF is available in video recording so that every user can enjoy high quality video recording with maximum ease.

Newly renovated color mode Creative Control allows users to set color effect more intuitively and finer control in contrast, sharpness, saturation and noise reduction is available with Photo Style.

The acclaimed iA (Intelligent Auto) mode is advanced to be iA Plus mode and both are incorporated in DMC-GF3. In addition to the conventional powerful shooting support functions, defocusing area, exposure compensation and white balance can be adjusted in the iA Plus mode. The iA Plus mode works not only in photo but also in video recording.

The body is made of aluminum which features lightness and high-specific strength. The newly designed body profile incorporates ergonomic grip which offers comfortable hold despite its ultra compact size. With a variety of attractive colors - black, white, red, brown and pink, DMC-GF3 is the camera to fit in the stylish lifestyle enabling to save precious memories in both high quality photo and video.

* For an interchangeable lens system camera with a built-in flash as of June 13, 2011.
** The time for focusing on the subject is measured with the DMC-GF3 attaching LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) to move the lens position to "2m" from "infinity" position. The zoom position is in wide range. Panasonic measurement method.


Stunningly Slim, Compact Design Even Fits in a Pocket

With an adoption of new mount, the DMC-GF3 achieves dramatic downsizing by approx. 16.7% (approx. 35cc) in size and 16.2% (approx. 43g) in weight compared with the predecessor DMC-GF2 to break the record of being the world's smallest and lightest interchangeable lens system camera* again. Even though the DMC-GF3 pursued the ultimate compactness, Panasonic did not compromise in the equipment of camera such as built-in flash. Tiny, stylish round-form design adopting aluminum dispels impression for conventional big, heavy and colorless DSLRs. It is stunningly compact but yet comfortable to hold with the new ergonomically studied grip. With the durable metal mount surrounded by a silver-colored ring, the DMC-GF3 boasts sleekly refined profile with a variety of stylish colors - black, white, red, brown and pink.

* For an interchangeable lens system camera with built-in flash as of June 13, 2011.

Additional information: Details and specifications of the new
June 13, 2011
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