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Olympus teaser campaign on upcoming Micro 4/3 camera

Olympus is apparently getting ready for the launch of a new camera system with this teaser over on the Olympus Asia site. Without to wild speculation, the campaign will be the introduction of the long-awaited Olympus Micro Four-Thirds digital SLR camera. The 50th anniversary of the successful Olympus PEN cameras series has been selected as the basis for this teaser campaign, an obvious choice, as the introduction of the half-frame format - reducing both the weight and size - boomed the Olympus camera business in 1959...
Learn more on the history of the Olympus PEN camera seriesThe Olympus PEN history

The first-generation Olympus Pen camera appeared in 1959. The design process began with the concept of creating a camera that could be sold for ¥6,000 yen. The Pen combined the superb photographic performance of the D-Zuiko lens with excellent portability, and it was also used by professional photographers as a secondary camera.

The Half-frame camera boom    

By using the half-frame format, Olympus was able to reduce both the weight and size of the Olympus Pen. It featured a simple rear-winding mechanism, a D-Zuiko lens for superior photographic quality, and an attractive design that also made the camera extremely easy to use.

The Pen was a compact mix of innovative ideas that triggered the half-frame camera boom of the 1960s and 1970s. Cumulative sales of Pen Series cameras exceeded 17 million units. The highly original concepts embodied in the Pen Series would eventually lead to the creation of the legendary Pen F Series half-frame single-lens system.

Additional information: Learn more on the history of the Olympus PEN camera series
May 22, 2009
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