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Hasselblad introduces the H3DII-50MS Multi-Shot DSLR

Hasselblad introduces the H3DII-50MS Multi-Shot System, the 50 million pixel version of the H3DII-39MS announced in October 2007. The multi-shot technology realizes the capture of still life subjects with all details represented in true detail and color resolution. By capturing a sequence of 4 shots, each offset by a one pixel increment, every point on your set is rendered with its true red, green and blue color components. In this way, true detail and true color are acquired without interpolation of any kind. For stills photography it simply does not get better...


See the Hasselblad H3DII Multi-Shot mode in action at Hasselblad.comThe Hasselblad Multi-Shot System, available with 39 or 50 million pixel sensors, allows you to capture even the slightest nuance of every detail, with definition crisp and clear enough to satisfy the most demanding client or to bring artists, scientists and conservators closer to their subjects than ever.

And all this detail is created within the camera, requiring no extensive post-production or alteration.

The Hasselblad Multi-Shot System ensures that what was created is faithfully preserved, indoors or outdoors, shooting to CF card or directly to your computer, enabling perfect quality reproductions and securing these works for future generations.

Single Shot

The key to the single shot quality from a CCD sensor is due to the use of a Bayer Mosaic filter. This is a specific layout that is used in conjunction with software to interpret the colour data from the sensor.

A single-shot system delivers one colour per pixel, and the remaining two channels must be estimated and calculated using a bestguess strategy.

This is done in Hasselblad cameras by using algorithms that optimize colour rendition and sharpness without disturbing the perception of the human eye by the artefacts always present in raw single shot captures.

Multi Shot

High precision piezo motors control movements of the sensor in one pixel increments. By combining four shots, each offset by one pixel, the true colours, Red, Green and Blue of each point are obtained.

The result is full colour information from the sensor with no artefacts like moiré, common with single shot capture.

Additional information: See the Hasselblad H3DII Multi-Shot mode in action at
November 21, 2009
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