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Sony announces new Cyber-shot W55 and W35 digital cameras

Sony extends its Cyber-shot digital camera line with the DSC-W55 and DSC-W35. These slim, compact models will sport a 7.2 megapixel image sensors and precision Carl Zeiss Vario-Tessar lenses. They combine traditional, eye-level viewfinders with large LCD screens for easy framing and viewing of photos. The W55 camera will make a splash in Caribbean blue, pale pink, elegant black and sleek silver with a 2.5-inch LCD screen wrapped in a metal body, and the W35 camera will shimmer in silver with a two-inch screen...


Sony announces new Cyber-shot W55 and W35 digital cameras - digital camera and photography newsSlender, stylish and highly affordable, two new W Series Cyber-shot cameras from Sony don't compromise on looks, handy features or great imaging performance.

Light and compact enough to slip easily into a pocket or bag, the Cyber-shot W35 and W55 are distinguished by their luxurious looks and durable metal face. The W55 creates an even bigger splash with a brushed aluminium facing and an exciting palette of fashion colours: in addition to silver and sleek black there's a further choice of vibrant blue or candy pink finishes that stand out from the crowd.

Crisp, clear images are assured courtesy of the 7.2 effective megapixel sensor and Real Imaging Processor. Setting the user-friendly Mode Dial to High Sensitivity (REI)* mode boosts the maximum sensitivity of both cameras to ISO 1000: this makes it easier to grab blur-free pictures, even when you're shooting indoors without flash or in low light conditions. Sony Clear RAW NR noise reduction algorithm suppresses picture noise at highest sensitivity settings for clearer, more natural images.

The high quality Carl Zeiss Vario-Tessar lens offers a 3x optical zoom range and a 6x digital zoom capability along with a combined 14x Smart Zoom. The lens can also focus right down to 2cm shooting distance for extreme close-ups in Macro mode. Shots can be framed using the optical viewfinder as an alternative to the 2-inch LCD screen, while the W55 offers an even bigger picture with its easy to read 2.5-inch screen.

Aside from great looks and performance, both cameras make it simpler than ever to get great results every time – even for beginners. The handy Function Guide provides an on-screen description of each shooting mode, making it easier to pick exactly the right mode for any subject. Making adjustments is simplified by pop-up icons confirming flash, macro, self timer and other settings. On-screen guidance on the most appropriate print paper size and number of shots available with remaining memory help take the guesswork out of choosing the right image size. For even greater convenience there's also a ‘Direct Play' button that switches instantly to playback for quick confirmation of shots.

The energy-efficient design of both models delivers an impressive stamina of 380 shots* between charges, so there's less chance of missing that once-in-a-lifetime moment because you're searching in a bag or pocket for a spare battery.

Bundled Picture Motion Browser Ver 2.0 software simplifies uploading and management of pictures using a connected PC. Other supplied accessories include a wrist strap and USB/AV cables for connection to a television or other display device.

The Cyber-shot W35 and W55 will be available from February 2007 (W35 mid February, W55 end of February)

Sony Cyber-shot DSC-W35 / W55 key features
  • 7.2 effective megapixels

  • ISO 1000 high sensitivity (REI) for low-light shooting

  • Carl Zeiss Vario-Tessar lens

  • 3x optical zoom, 6x digital zoom, up to 14x smart zoom

  • Large 2.5-inch (6.2cm) LCD screen [DSC-W35: 2-inch (5.1 cm) screen]

  • Optical viewfinder

  • 56MB internal memory

  • Slim, compact silver design [DSC-W55 only: with brushed aluminium face]

  • Real Imaging Processor for improved picture quality and high speed operation

  • 2cm macro for close-up shooting

  • 16:9 mode for playback on a widescreen TV

  • MPEG Movie VX (VGA 30fps movie mode with audio)

  • PictBridge for direct connection to printer without need for PC

  • Easy operation with on-screen Function Guide

  • STAMINA battery life up to 380 shots (CIPA standard with LCD screen on)

  • On-screen menu in choice of 17 languages: Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

  • Supplied accessories: rechargeable battery, charger, USB and AV cables, wrist strap and software

  • Compatible with wide range of optional Sony accessories
January 18, 2007
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