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SimpleTech Introduces PhotoZen USB Reader and TV Photo Image Viewer






www.simpletech.com

PRESS RELEASE

View Digital Pictures, Transfer Files and Deliver PowerPoint(TM) Presentations With PhotoZen

LAS VEGAS, Mar 3, 2003 /PRNewswire-FirstCall via COMTEX/ -- SimpleTech, Inc. (Nasdaq: STEC), a leading provider of Flash-based storage, custom and standard memory solutions, announces the FlashLink(TM) PhotoZen(TM), the world's first TV photo image viewer, USB Flash memory card reader and PowerPoint(TM) presentation projector in a single lightweight, compact device. SimpleTech is demonstrating PhotoZen, the newest member of the FlashLink family, at the 2003 PMA (Photo Marketing Association) Show, March 2-5, 2003. SimpleTech is exhibiting in booth #A119.

"PhotoZen enables digital camera owners to view their pictures conveniently and easily through their television, without the need for a computer. Just plug PhotoZen into your TV to share memories with family and friends in the comfort of your living room," said Brad Miller, product marketing manager for SimpleTech. "For computer users, PhotoZen is an integrated six-in-one Flash card reader, for fast and easy digital photo and file transfer."

Compatible with all of the most popular digital Flash media formats, including CompactFlash(TM) (Type I/Type II), MicroDrive, Sony Memory Stick, Secure Digital (SD), MultiMediaCard(TM) (MMC), and SmartMedia, simply insert your card into PhotoZen, and immediately begin viewing your photos.

PhotoZen's convenient remote control operation offers a variety of on- screen menu options, including the ability to create a customized slide show, preview photos in "thumbnail" mode, zoom in, rotate, pan or delete photos. PhotoZen displays digital photos of up to six megapixels, at up to 2400 x 1800 resolution, and offers PAL/NTSC television support to ensure compatibility with U.S. and international standards.

PhotoZen can also be connected to a PC via the USB cable, for transferring images saved on Flash memory cards. Images and files stored on the PC or downloaded from the Internet can also be copied to the Flash card.

"PhotoZen offers complete scalability and interoperability, allowing photos to be viewed on a television or computer. While connected via USB, files can be transferred between your PC and the Flash card of your choice," Miller said. "PhotoZen's built-in support of the wide range of Flash media formats on the market make it a true all-in-one solution."

PowerPoint presentations saved in JPEG format can be displayed on a TV or computer screen with PhotoZen, eliminating the need for expensive projector equipment. Lightweight and portable, PhotoZen measures just 5.25" x 3.5" x .25" (LWD) and weighs less than a pound, for easy travel.

PhotoZen is scheduled to begin shipping in May, with an expected SRP of $79. A composite TV cable, USB cable, and AC adapter are all included.

SimpleTech, Inc. is a technology solutions provider offering products based on DRAM, SRAM and Flash memory technologies. Headquartered in Santa Ana, California, the company is a leader in the design, development, manufacturing and marketing of custom and standard memory solutions. For more information, visit the company's Web site at www.simpletech.com .

This release may contain forward-looking statements that involve risks and uncertainties, including, but not limited to, statements concerning the market and technical performance of SimpleTech's PhotoZen. Actual results may differ materially from those predicted. Important factors which could cause actual results to differ materially from those expressed or implied in the forward- looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Annual Reports on Form 10-K, its quarterly reports on Form 10-Q, and its current report on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward- looking statements include the following risks: SimpleTech's PhotoZen may not perform in the manner anticipated and customer demand for such products may not grow as projected. SimpleTech undertakes no obligation to release publicly any revisions to any forward-looking statements or to reflect events or circumstances occurring after the date hereof or to reflect the occurrences of unanticipated events.

SOURCE SimpleTech, Inc.

Additional information: www.simpletech.com
March 11, 2003
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