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Rollei announces the Rollei dr5100 and 10x zoom Rollei dk4010

In Photokina's avalanche of new digital cameras, Rollei has quietly launched 2 new digital cameras. The four megapixel Rollei dk4010 comes with 10x zoom while the availability of filters and wide-angle or teleconverters increases the flexibility of the Rollei dk4010 further. The new Rollei dr5100 is a compact 5 Megapixel digital camera...


Visit the Rollei webstiteThe Rollei dk4010

Rollei launches 4-megapixel superzoom camera Rollei dk4010 with 10x zoom lens

The new 4-megapixel digital camera by Rollei is sure to capture even very remote subjects in full detail: A 10x zoom lens and a 6x digital zoom let you zoom in on your subjects even over long distances. Other outstanding features are unlimited continuous shooting, a movie mode and the availability of filters and wide-angle or teleconverters to increase the flexibility of the Rollei dk4010 even further. The digital camera will be available at dealers from October 2004.

The new Rollei digital camera comes in a stylish silver-black body that underlines its professional leanings. But the features are equally attractive: A 10x zoom lens covers focal lengths from 5.7 to 57 mm, equivalent to 37-370 mm in 35mm photography. With f/2.8-3.1, its speed is remarkably high and optimally suited for the wide zooming range. A high-speed autofocus system guarantees consistently sharp pictures. Another remarkable feature is unlimited continuous shooting: The camera is capable of unlimited bursts of up to 3.3 frames per second with maximum resolution.

The 1.5-inch TFT LCD monitor gives a clear and brilliant preview of your subjects. The additional electronic viewfinder has a resolution of approx. 300,000 pixels, which results in a more homogeneous color image and richer detail than in conventional LCD viewfinders, even in critical lighting conditions. Moreover, there is no time lag even during rapid panning or subject motion.

Whoever wishes to leave all the "work" to the camera may choose one of four programmed AE modes: Portrait, Sports/Action, Night and Night Portrait. Enterprising photographers, on the other hand, will find ample manual control. In addition to automatic white balance, the Rollei dk4010 offers presets for bright sunlight, neon light, cloudy sky, tungsten plus Manual. The built-in flash has an Auto mode (including red-eye reduction) as well fill-in, likewise with red-eye reduction. In addition, the camera features both shutter-speed priority and aperture priority (ten EV steps each).

If you wish to capture unforgettable events in the form of brief video clips, simply switch to the movie mode of the Rollei dk4010. The camera records video clips complete with sound with either 640x480 or 320x240 pixels and 15 or 30 frames per second, respectively, depending on whether your first priority is quality or memory space. Both stills and video clips can be recorded on SD or MultiMedia card. Alternatively, they can be transferred directly to a computer or TV set via the USB or video port.

An adapter ring allows commercial filters or wide-angle and teleconverters to be attached to the lens tube for even greater creative freedom.

Rollei dk4010 details (PDF)

The Rollei dr5100

Rollei add powerful 5.1-megapixel Rollei dr5100 to their line of digital cameras

Weighing in at only 205 g, the Rollei dr5100 is a pleasure to handle. Its stylish aluminum body and an ergonomically shaped rubber grib on the right-hand side make the new digital camera very handy indeed. But there is more to the Rollei dr5100 than just easy operation and good looks. Both discriminating amateurs and professional users will be impressed by its features: 5.1 megapixels, 3x D-VarioApogon zoom lens, voice and video recording plus a host of manual controls. The Rollei dr5100 will be available from mid October 2004 for Euro 349 (incl. VAT).

The Rollei dr5100 comes with a fast f/2.5-4.3 wide-angle zoom lens covering focal lengths from 28-85mm (converted to 35mm photography). The extremely short focal lengths at the lower end are ideal for sweeping panoramas and group pictures even in confined space. The 5.13-megapixel CCD sensor in conjunction with the Apogon lens is good for outstanding images that can be printed out to sizes up to DIN A3. The 3x optical zoom is backed up by a 4x digital zoom so that the range of focal lengths can, if necessary, be extended to a whopping 28-336 mm.

Autofocusing is possible from 30 cm to infinity. A macrofocusing mode permits full-frame closeups right up to 1 cm from the lens. In addition to a real-image zoom finder there is a 1.8-inch TFT color screen with 130,000 pixels for high-fidelity image display. In the sync-monitor mode, the monitor will switch off at the instant of exposure.

Professional users will appreciate the extremely short shutter lag of the Rollei dr5100. The camera is not only ready to shoot 1.2 seconds after it has been switched on, but will start exposure a mere 0.12 second after you have pressed the shutter release – certain to capture even fast-fleeting moments.

The power-supply concept is versatile: Users may choose between alkaline or rechargeable size AA batteries and a 3.7V lithium-ion battery.

Exposure, white balance and flash can be controlled either automatically or manually, to suit the shooting conditions. Automatic exposure control includes programmed AE and aperture-priority AE. Manual exposure compensation is possible in 1/3 increments over +/-2.0 EV. Metering methods include center-weighted average, multizone evaluative and spot metering. The built-in flash will save the day when the light is low, with auto, On, Off, red-eye reduction and fill modes. There also is a hot shoe for external flash units. In addition to Auto, white balance has presets for Manual, Sun, Cloudy, Tungsten and Fluorescent.

A very practical feature is the electronic dial located near the shutter release, which serves to conveniently set aperture, white balance ISO sensitivity (ISO 60 – 1500!) and exposure compensation with your index finger.
In addition to single frames, the Rollei dr5100 allows continuous shooting. A built-in self-timer will trigger the shutter with a delay of either 2 or 10 seconds. To simplify matters for the hurried or less skilled user, there are six subject modes, including portrait, sports, landscape, night, text and high sensitivity.

Voice and video-recording modes add to your creative freedom. Both a loudspeaker and a microphone are built in, allowing the Rollei dr5100 to record and play back short video clips with either 320x240 or 160x120 pixels, complete with sound, giving you a choice with regard to image quality and storage space needed. Both video clips and stills are stored either in the 16MB internal memory or on SD or MM cards. They can be downloaded to a computer or presented on a TV monitor via the USB and video ports (NTSC, PAL). The camera is PictBridge-compatible, allowing direct printout on suitable printers without the use of a PC.

Rollei dr5100 brochure (PDF)

Additional information: Visit the Rollei webstite
October 12, 2004
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