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Ricoh begins using new Corporate Logo

Ricoh has begun using its new corporate logo worldwide. The new design, features rounded edges and greatly enhances the readability and recognition of the logo. Tuesday, September 13 seems to be the day for the launch of some Ricoh digital cameras with the new logo. We've already seen the pre-announcement of the Ricoh GR Digital, and according to many forums the birth of the Ricoh Caplio R3 is imminent. Even the PictBridge webpage over at CiPa, our always reliable source for rumor confirmation, has listed the R3. Of course, now the CiPa page will never be the same again...


Ricoh begins using new Corporate Logo - digital camera and photography newsWest Caldwell, NJ,   September 01, 2005 — Ricoh Corporation, the leading provider of digital office equipment, today began using its new corporate logo worldwide.

The new logo is easily recognizable and reflects Ricoh's global presence as a leader in the office equipment and electronics industries. The new design, features rounded edges and greatly enhances the readability and recognition of the logo on a global scale. The new logo will be transitioned into use over time to all of Ricoh's facilities.

The new logo replaces a logo that had been in place since 1986. During that time Ricoh has grown into a global leader in the office solutions industry and a brand recognized around the world. Since Ricoh will be celebrating its 70th anniversary in February 2006, the timing was perfect for a new logo to be introduced to reaffirm Ricoh's global brand.

About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 69-year-old leading supplier of office automation equipment and electronics, with fiscal year 2004 sales in excess of $17 billion, a 1.9 percent increase over the previous year.

Ricoh Corporation is a leading provider of document solutions. Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh's line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh's document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of 6.9 percent over the previous year.
September 4, 2005
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