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Pixology signs deal with top global camera company for its red-eye technology

Pixology Ltd, based in Surrey - UK, announces that it has signed a deal with top five global digital camera manufacturers for the provision of Pixology IRISS across their digital camera range. IRISS or Intelligent Red-Eye Imaging Software Solution, automatically detects and corrects red-eye. The new technology will not only be offered as a software package or plug-in, but Pixology will offer the technology in cameras, other imaging products such as scanners, and via online services. The software is currently in R&D, and an early version of IRISS will be launched later this quarter...
Pixology signs deal with top global camera company for its red-eye technology - digital camera and photography news

PRESS RELEASE

Pixology Ltd, today announced it has signed a deal with a top 5 global digital camera manufacturer for the provision of Pixology IRISS (Intelligent Red-Eye Imaging Software Solution) across its digital camera range. The technology will be integrated into a product range, to be announced at PMA in March 2003.

Yuval Yashiv, chief executive, Pixology Ltd said:

“We are delighted to have signed this deal and look forward to the launch of the products next year. At this stage the global player cannot be named. However a full announcement and launch will be made during PMA 2003. This is the first endorsement of our technology that we announced earlier this year and we expect to deploy it across a range of imaging devices in the near future.”

Pixology IRISS has been developed to combat the problem of red-eye. Acknowledged as one of the biggest problems within consumer photography, it is caused by the reflection of light from the flash off blood vessels in the retina. With the advent of increasingly small digital cameras, the red-eye problem is exacerbated as the distance between the camera flash and lens is reduced.

The key components involved in creating a successful solution for red-eye are automatic detection and correction in conjunction with a minimal level of false detection, all of which need to be accomplished in seconds.

Under the terms of the deal the technology will initially be integrated into the software bundled with digital cameras commencing in 2003.
November 5, 2002
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