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Pentax launches Optio E40 and slim M40 digital camera

Pentax announces two compact digital camera models, the Optio M40 and the Optio E40. The 8.0 megapixel M40 features an ultra-slim, metallic body offering a 3x optical zoom and a 2.5 inch LCD monitor. Furthermore, it features Face Recognition and digital Shake Reduction. The new Optio E40 is an 8 megapixel, entry-level compact digital camera also featuring Face Recognition technology and Digital Shake Reduction. With a price of US $199.95, the Optio M40 will ship in August. The Optio E40 will ship in September for US $149.95...

PRESS SUMMARY

Pentax launches Optio E40 and slim M40 digital camera - digital camera and photography newsPENTAX Imaging Company has announced two new lightweight, affordable compact digital camera models – the PENTAX Optio M40 and the PENTAX Optio E40.  

With 8.0 megapixels, the PENTAX Optio M40 features an ultra-slim, sophisticated metallic body offering a 3X optical zoom and a large and easily viewable LCD monitor.  The user-friendly Optio M40 also features Face Recognition and digital Shake Reduction.  

The PENTAX Optio E40 is an affordable, entry-level compact digital camera also featuring Face Recognition technology and Digital Shake Reduction functions for high-resolution photography.  This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly.

Priced at US $199.95, the PENTAX Optio M40 will ship in August 2007.  The PENTAX Optio E40 will ship in September 2007 for US $149.95.


Pentax Optio M40 fact sheet

Stylish, Ultra-Slim Body

With an ultra-slim body that features an exclusive and very compact rechargeable battery, the Optio M40 body is less than 7/10 inch thick. The exterior features high quality aluminum alloy with a sophisticated textured finish.

8.0 Effective Megapixels Produce Exceptionally Fine-Detailed Photos

With 8.0 megapixels, the PENTAX Optio M40 delivers high-resolution photos that capture images with the finest details even at higher magnifications.

Face Recognition AF & AE Function

The Optio M40 is equipped with a Face Recognition AF & AE function* that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are highlighted, even if there is backlighting.

* Available when the photography mode is “Portrait”, or “Natural Skin Tone” and the camera is directed at people from the front.

Digital SR (Shake Reduction)

A Digital Shake Reduction mode reduces camera shake and subject blur when photographing still images. The sensitivity is adjusted automatically to as high as ISO 3200 to match the brightness of the subjects to enable photography with faster shutter speeds and images with less blur.

Flash Photography

The Optio M40 is equipped with powerful flash photography performance options for subjects in dark locations to be captured clearly at a distance up to 50 feet.  The flash also features a Soft Flash function that prevents overexposure of skin tones by controlling the amount of light emitted when photographing at close distances.

Large, Easy-To-View 2.5 Inch LCD Monitor

Despite the compact size of the Optio M40, the camera comes with a generous 2.5 inch monitor with an improved pixel number of approximately 150,000 pixels for easier playback and better operational view of camera settings and menu displays. The Optio M40 is also equipped with an Economy mode that promotes energy saving by dimming the backlight automatically after a certain period of time has passed.

Auto Picture Mode For Automatic Optimal Settings For Shooting Conditions

An Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimal settings for each subject. This PENTAX original function simplifies photography for users by eliminating individualized camera settings.

Sixteen Photography Modes

The Optio M40 features 16 photography modes including Natural Skin Tone, Flower, Sport, Pet, and Food that are set with the optimum exposure and white balance depending on the scene or subject. A Mode Palette icon helps make the selections simple.  

3X Optical zoom and 4X Digital Zoom For A Maximum Of About 12X Magnification

The Optio M40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits.  Combined with 4X digital zoom, The Optio M40 achieves a 12X zoom capability.


Pentax Optio E40 fact sheet

Face Recognition AF&AE Function

PENTAX adds Face Recognition AF & AE technology* to the Optio E40 to automatically detect and focus on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are set automatically so that the areas with faces are not darkened even if there is backlighting.

*Available when the photography mode is “Auto Picture”, “Program”, “Portrait”, and “Kids” and the camera is directed at people from the front.

8.1 Effective Megapixels Produce Exceptionally Fine-Detailed Photos

Despite being an entry-level camera, the Optio E40 delivers high-resolution photos that look sharp even at large magnifications thanks to its 8.1 effective megapixels, which precisely captures images down to the finest detail.

Digital SR (Shake Reduction)

A mode that reduces camera shake and blurring when photographing still images. The sensitivity is adjusted automatically, to as high as ISO1000, to match the brightness of the subjects. This enables photography with faster shutter speeds, and images with less blurring can be obtained.

Auto Picture Mode

The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of a number of individual settings.

Compatibility With AA Batteries

Since the Optio E40 accepts widely available AA batteries, you can shoot with confidence when away from home or whenever you want. Furthermore, the camera has been designed specifically to use less power so that you can take approximately 240 photos when running on alkaline batteries.

Green Mode For Automated Setup

The Optio E40 comes with the Green mode to automate camera setup when shooting still images and  allow digital-camera beginners to enjoy effortless photography. A single button press automatically sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions. This function is useful when asking someone else to take your picture or when you lose track of  camera settings.

3X Optical Zoom And 4X Digital Zoom

The Optio E40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37.5-112.5mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to travel photography to portraits. Combined with 4X digital zoom, the Optio E40  achieves a total of about 12X zoom capability.
July 12, 2007
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