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Orange and Microsoft Launch the World's First Windows Powered Smartphone - The SPV

Microsoft Corp. and Orange SA today announced the world's first Windows Smartphone: the Orange SPV, which stands for Sound Pictures Video. Many functions can be synchronized with Windows desktop PC services such as Microsoft Outlook email and calendar software. An attachable camera allows you to take and send photos to friends. The SPV, camera, cradle, charger and SD memory card will be available early November...


Orange and Microsoft Launch the World’s First Windows Powered Smartphone - The SPV - digital camera and photography newsOctober 22nd 2002. London. Microsoft Corp. and Orange SA today announced the launch of the world's first Windows&ref; Powered Smartphone – the Orange SPV – heralding the start of a new mobile revolution. Customers across Europe will now be able to experience the vision of a truly wirefree world accessing what they want, when they want it, wherever they are.
 The SPV – which stands for Sound Pictures Video – is a new class of mobile phone that combines high-resolution colour, speed and exciting applications such as full web access, easy-to-use wirefree email and instant messaging – all on a small, stylish mobile handset. It gives customers the freedom to personalise their phone and add their own applications. The SPV is the first in a range of phones that will act as a vehicle through which Orange will deliver its vision of the wirefree future.

Orange customers will have access to a range of Orange and Microsoft applications and services including Photo Messaging, email, calendar, contacts, personal information services, instant messaging, Pocket Internet Explorer and Windows Media® Player. Many of the functions can be synchronised with a Windows-based desktop PC, enabling seamless synchronisation with services such as Microsoft Outlook® email and calendar software (Microsoft Outlook for Windows is included with the SPV). An attachable camera – allowing customers to take and send photos to friends – will also be included with the phone. The SPV even allows customers to back-up their contacts and calendar onto the Orange network so they know their details are safe and can be restored at any time. Customers can also have new applications and services downloaded or upgraded over the air.

Orange worked with Microsoft and hardware manufacturer High Tech Corporation (HTC) to create the SPV. Orange assisted Microsoft in the testing and fine-tuning of the Smartphone software and worked with HTC to develop the initial hardware builds to deliver an exclusive Orange phone with a unique look and feel, and set of services. Every touch point the customer has with Orange has been considered - not only the navigation experience and services on the phone, but also the highly-trained customer services in all Orange retail, dealer outlets, and customer service centres.

Richard Brennan, executive vice-president for OrangeWorld and Brand, said: “With the SPV, we now are able to deliver a suite of advanced services well before the advent of third generation networks, including photo messaging, advanced messaging services, video streaming and access to high-quality information and content, even across the web. The SPV is a key component of bringing these services to life and making them easier for our customers to access. The SPV will help drive Orange toward its predicted data revenue target of 25% of total revenues by 2005.

“Working closely with Microsoft, Orange has overseen the project from the start to ensure that the SPV has specific, simple functionality that our business and consumer customers require. We believe that only by making the wirefree customer experience truly intuitive will customers use such services. That's why we have focussed our efforts on a number of areas that are key to driving our data services, and made them easier for the customer to access and use.”

Juha Christensen, vice president of the Mobile Devices Marketing Group for Microsoft said: “Having reached this significant milestone, we are now launching the Smartphone platform, providing customers with the ability to choose their preferred method of communication, from voice, email, text or instant messaging and giving them the capability to play digital media and exciting mobile games. The Windows Powered SPV will set the bar even higher for what defines a smart device.”

“This culmination of efforts by Microsoft and Orange means customers will now have access to an affordable mobile phone with truly content-rich as well as business-focussed services on it. It allows people to make the most of their free time and is truly an outstanding mobile phone for work or play.”

Today's announcement brings together two of the most powerful brands in the mobile and computing marketplaces, demonstrating a powerful convergence of industries. Both Orange and Microsoft have brought their own significant areas of expertise together to deliver this device, the services and applications. The Windows Powered SPV is the first in a range of devices that will deliver a world of simple and innovative services to Orange customers (see appendix). The SPV is due to be available across the UK in early November with a recommended retail price of £179 (including camera, cradle, charger, SD memory card and subject to a 12-month Orange contract). It will be available in France, Denmark and Switzerland in the coming weeks. Pricing will differ from market-to-market and will be announced upon launch. Other Orange operations including Belgium, The Netherlands, Slovakia, Romania and Thailand are also expected to offer the SPV early in 2003.
October 24, 2002
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