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The Olympus SP-700: Shoot and share with the biggest LCD around

Olympus announces the new SP-700, a 6.0 megapixel digital camera that features a large 3.0 inch LCD with 230K pixels, on par with the Sony N1, announced yesterday. The Sunshine LCD lets pictures be framed and viewed with considerably more comfort and ease than was previously possible. Thanks to its large screen, this 3x optical zoom model can incorporate an Album Function as well as a new Compare & Shoot function, allowing simultaneous shooting and playback of pictures. The  SP-700 is available in blue and silver...

PRESS SUMMARY

All about he new Olympus SP-700With the SP-700 from Olympus, users are not only blessed with 6.0 million pixels and a host of photographic functions that ensure top-class results, they also benefit from the largest LCD around to make shooting and sharing photos a sheer joy. At a whopping 7.6cm (3.0”) and boasting 230,000 pixels for breathtakingly clear depictions, the Sunshine LCD lets pictures be framed and viewed with considerably more comfort and ease than was previously possible. Thanks to its large screen, this 3x optical zoom model can incorporate an Album Function as well as a new Compare & Shoot function. The latter allows simultaneous shooting and playback of pictures – providing photographers with the luxury to keep an eye on the previously shot images. And with its special Guide Function, easy operation is assured – even for novices. The slim-line, metal-bodied SP-700 is available in blue and silver.  

The SP-700 lets photographers see more. Its Sunshine LCD is one of the biggest available, providing large 7.6cm-sized views of any subject and is sure to draw envious glances from all around. The high-resolution screen displays 230,000 pixels and stands out with its extreme sharpness. Naturally, the generous LCD dimensions also mean that results can be viewed picture-by-picture or in slideshow mode by friends and family directly on the camera.

Making the compositions really come alive, the SP-700 captures shots in 6.0 million pixel quality. Together with the TruePic TURBO image processor, which as well as guaranteeing optimised results also ensures fast camera response and start-up, the photos will impress even the most ardent users with their true-to-life colour and vibrancy. A precision 3x zoom lens 1:3.3-4.0 provides for flexible shooting across a 38-114mm focal range (35mm camera equivalent).

Photographers benefit from the convenience of a large variety of shooting modes to compose their shots adeptly. In addition to Auto mode, there are 24 scene modes that cover the majority of shooting situations. No matter if for portraits, night scenes or while enjoying holidays at the beach or on the ski slopes, there's sure to be a pre-defined setting to match the users' needs. There's even a mode for underwater shooting – when used in conjunction with the optionally-available PT-031 Underwater Case. For attention-grabbing close-ups, the Macro or Super Macro mode can be invoked for shots from just 1cm away. To show the exposure distribution of scenes, a Histogram function is available which displays the information in both playback and shooting modes. And making sure that photo opportunities aren't beaten by insufficient lighting, a built-in, multi-mode flash is always at the ready to shed light onto the subject.

The Olympus SP-700 doesn't shy from capturing moving action either. A movie function lets video sequences be recorded in VGA quality at 30fps.

Various on-board editing functions give photographers control to fine-tune results after they have been shot. Besides Red-eye Fix, users can make adjustments to brightness and saturation as well and convert images to B&W or sepia – all without the need for a PC. Moreover, special creative features such as multi-shot, title or calendar insert, 2in1 and panorama (in conjunction with an Olympus xD-Picture Card) allow interesting effects to be added. Making great use of the available LCD area, the SP-700 also includes the Compare & Shoot function. This reserves a section of the screen for the last few shots while still allowing framing of new compositions. This gives photographers the freedom to keep an eye on pictures already captured so they can be immediately compared and retaken, if necessary.

Despite this wealth of features, the camera remains incredibly user-friendly. And even in instances where the photographer is unsure of menu options or scene modes, the handy Guide Function provides helpful on-screen information. Printing is also a cinch thanks to PictBridge compatibility. This standard enables direct printing of high-quality photos in the home – without the need to go via a PC – on compatible printers such as the ultra-fast Olympus P-11.

In terms of design, the SP-700 cuts a classically elegant form. Available in the colours blue and silver, its metal body ensures durability and the slim-line dimensions mean it can be slipped into just about any pocket for taking along wherever you go.

Amalgamating a head-turning 7.6cm LCD, high 6.0 million pixel image quality and versatile-yet-easy operation, the Olympus SP-700 will hit the stores in time for Christmas 2005.

The Olympus SP-700 – main features
Extra large 7.6cm/3.0” Sunshine LCD with 230,000 pixels
6.0 million pixels
Precision 3x optical zoom (38-114mm, 35mm camera equiv.)
Auto mode plus 24 scene modes (incl. Portrait, Beach, Snow, Night Scene and Underwater) for trouble-free shooting
Movie recording with sound (VGA size at 30fps)
Creative functions, e.g. Slide Show, Compare & Shoot, Multi-shot,
Histogram in shooting and playback mode
Guide Function for easy operation. Explains the different menu options and scene modes.
Image editing functions on board incl. red-eye fix, brightness, saturation, trimming, B&W and sepia – without need for a PC
11 MB internal memory plus slot for xD-Picture Cards
Super Macro mode for shooting from 1cm
TruePic TURBO image processor
PictBridge compatible

Additional information: All about he new Olympus SP-700
October 4, 2005
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