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Olympus announces the new P-10 and P-440 dye-sub photo printers

Olympus announces two new dye-sub photo printer, the compact Camedia P-10 and the versatile P-440. The P-10 offers you A6 size prints (148mm × 100mm), completely borderless printing within 44 seconds at 310 dpi dye-sublimation resolution. The P-440 offers a maximum printing size of 2512 x 3200 dots, and one A4 print in 75 seconds. The printer features a 1.8 color LCD display and supports an xD-Picture Card and PC Card type II slot...

PRESS RELEASE

Check-out the newest Olympus printer offeringsThe Olympus P-10 dye-sublimation photo printer.

Hamburg, 29 August 2003 – You have the drinks, food and music, the invites are out, now all you need is the new CAMEDIA P-10 digital photo printer from Olympus. Compact, stylishly designed and delivering borderless A6 photo prints in around 40 seconds, it adds a fun element to any party. Your guests can enjoy print-outs of snaps taken moments before and can later show them to those who couldn't be there. And you don't even need a PC to print. Support of the new PictBridge communication standard allows direct printing from any compatible camera. But of course, this isn't just a cool addition to your party set-up. It is also ideal for the home office or even a commercial passport photo service. Delivering first-class photo prints at a very attractive price, the P-10 printer from Olympus gives you every reason to celebrate.

Quality has priority in this compact printer. It produces laminated prints that really impress with their stunning photo-realism, whether to document memorable private moments or produce print-outs for professional purposes. When you see the results, it may at first be hard to believe that the printer has a resolution of 310 dpi – which is much less than those of the ink-jets you so often read about in magazines. However, this is not an ink-jet printer and therefore the numbers cannot be compared. It uses a completely different technology. Dye-sublimation also produces continuous colour tones, something most ink-jet printers aren't capable of generating – no matter how many dpi they have. In addition, photos printed with the dye-sublimation method are resistant to environmental influences such as light, humidity and staining, ensuring that the pictures impress even years later.

And it's not only the prints that are a joy to look at. Measuring just 180 x 180 x 160mm, the P-10 from Olympus has discarded the dull, practical designs of many other printers. Instead, it boasts a stylish, eye-catching exterior.

Direct printing is possible with cameras that support the new PictBridge communications standard. Furthermore, the USB interface enables connection to the computer for editing shots before printing*.

A real bundle of fun at a price that makes you smile
The CAMEDIA P-10 printer will also be available in a special package together with a PictBridge (Direct Printing Standard) compatible CAMEDIA camera this autumn. Both give you top performance, fantastic results and direct printing ease for maximum photographic enjoyment as well as fast and profitable business solutions and services.

* The Mac OS is not supported.

CAMEDIA P-10 photo printer
Consumer and passport dye-sublimation printer

A6 size prints (148mm × 100mm)
Completely borderless printing
Prints in 44 sec.
310 dpi dye-sublimation resolution
Max. image size 12 million pixels (TIFF 10 million pixels)
PictBridge (Direct Printing Standard) compatible
USB interface



The Olympus P-440 photo printer.

Hamburg, 29 August 2003 – Often, even the fastest digital photo printing outlets are not fast enough. A one hour printing service is just no good when the courier is looking impatiently at his watch and the client is waiting on the other side of town. At the same time, quality cannot be sacrificed for speed. The CAMEDIA P-440 from Olympus is the digital photo printer for professionals who require photo-lab quality. This hard worker takes just 75 seconds to deliver an A4 print of a quality that convinces your most demanding clients. After all, the right presentation can make the difference between winning or losing a new contract. These features, plus ease of use and low running costs make this dye-sublimation printer ideal for casting, modelling and other agencies, as well as producing portrait photos.

You may be surprised to discover the P-440 from Olympus has a resolution of 314 dpi, especially as many ink-jet models have multiples of this. Why is this so? The answer lies in the printing technology used: dye-sublimation. Here, the printer heats ribbons holding transparent ink, which then diffuses into the paper. This method avoids the grid pattern sometimes discernable with ink-jet models. Instead, it produces continuous colour tones with true colour (24 bit) that give the photo prints their realistic appearance. That is why dye sublimation printers need just a fraction of the resolution of ink-jet models to obtain high-quality results and dpi values cannot be compared. In addition, photos printed with the dye-sublimation method are resistant to environmental influences such as light and humidity as well to staining, ensuring that the pictures impress even years later.

But the dye-sublimation technique is just part of the story. This printer also looks for information the camera has provided about each individual shot to help produce the best results. For example, PRINT Image Matching II compatible cameras record the shooting settings, such as white balance, for each photo. By intelligently assessing these details, the printer can determine the optimum print settings to recreate the scene faithfully. The integrated ICC profile also helps in this respect, ensuring the printer uses a palette of colours corresponding to those used by the camera. In fact, reproduction fidelity is so good, that on-the-spot proofing is possible. And this, as any professional knows, can significantly help cut times and costs while increasing quality control.

Fact is, prints aren't always treated with care. They can be scratched, splashed by water and left in the sun. Casting photos, for example, are passed from hand to hand, spread out on the table and shuffled around as the team searches for ‘the face'. Giving them the durability they need, the P-440 automatically laminates each print.

To save the user precious time, storage cards can be taken straight from the camera and inserted into the printer so you don't have to first download them to a computer. There are slots for both xD-Picture Card as well as, via an adapter, Compact Flash and SmartMedia cards. The integrated colour 1.8” LCD, shows the image clearly so it is possible to check it and perform small alterations, such as to the layout, there and then. For presentations on larger screens, connection to a Windows or Mac computer via the USB interface as well as to a TV screen via the video out connection is also supported.

The CAMEDIA P-440 dye-sublimation photo printer is expected for release in autumn.

Main features:

Professional A4-size dye-sublimation printer

Colour LCD display, 1.8”, 560 x 240 pixels
Colour matching by ICC profile
PRINT Image Matching II support
314 dpi dye-sublimation resolution, true colour (24 bit)
Max. printing size: 2512 x 3200 dots, equiv. 203 x 258mm with max. 8 megapixels
One A4 print in 75 sec (not including processing time)
xD-Picture Card and PC Card type II slot (Smart Media and Compact Flash can be used with an adapter)
USB interface for connection to Window and Mac computers
Video out connection for presentation on a TV screen
Special glossy and matt ink ribbons will also be available

Additional information: Check-out the newest Olympus printer offerings
August 29, 2003
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