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Olympus announces rugged Stylus 1030 SW and 850 SW

Olympus unveils new rugged Stylus 1030 and 850 SW digital cameras. The new 10-megapixel Stylus 1030 SW is shockproof, waterproof, freezeproof, dustproof and crushproof model and builds on the Stylus SW series. Even more durable than its predecessors – it can withstand a drop from 6.6 feet – the new camera has also upped its power with a 3.6" wide-angle optical zoom, a 2.7" LCD screen and digital imaging advances, Face Detection and Shadow Adjustment technology. The Stylus 850 SW features a resolution of 8-million pixels...

PRESS SUMMARY

All about the Olympus SW-Series digital camerasOlympus Stylus 1030 SW

Durable Digital Camera Goes the Distance with 10.1MP Image Sensor, 3.6x Wide-Angle Optical Zoom, 2.7-Inch Advanced HyperCrystal II LCD, and Innovative Imaging Technologies

Scuba divers, mountain climbers and adventurers worldwide rejoice today as Olympus unleashes the new 10.1-megapixel Stylus 1030 SW, the toughest point-and-shoot camera in the world. This shockproof, waterproof, freezeproof, crushproof and dustproof model builds on the Olympus Stylus SW series' reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.

Even more durable than its predecessors – it can withstand a drop from 6.6 feet – the camera has also been pumping up its power with a 3.6-inch wide-angle optical zoom, 2.7-inch LCD screen and digital imaging advances, including Face Detection, Shadow Adjustment Technology, and a TruePicTM III Image Processor to capture rich, vibrant detail with every shot.

“The Stylus 1030 SW is one of, if not the toughest camera on the market, built strong enough to withstand some of the harshest conditions,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “Now with more pixels, a bigger, brighter LCD, and greater durability, it features innovative technologies designed to make getting the best image easier than ever.”

Shockproof and Crushproof Design
Afraid the mountain winds might sweep a camera out of your gloves? Never fear, the Stylus 1030 SW can withstand a 6.6-foot drop with its shock-absorbing technology, which minimizes the impact on the lens and circuitry. In addition, the Stylus 1030 SW features a crushproof body that can withstand up to 220 pounds of crushing pressure.

Waterproof for Underwater Photos
The Stylus 1030 SW performs as well underwater as it does on land because its lightweight, stainless steel and aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can be fully submerged to capture beautiful images down to 33 feet (10 meters) underwater, and features a built-in manometer, making it ideal for more serious underwater adventurers who want to know the depth of where their images were taken. The inclusion of four preset underwater scene modes makes the Stylus 1030 SW perfect for taking photos while snorkeling or scuba diving. Additionally, movies are simple thanks to an underwater movie mode. The camera also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Icy Action
Unlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 1030 SW still performs when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so it is ready to climb the mountain or hit the slopes when you are.

Dustproof for Desert Winds
The rugged Stylus 1030 SW is an ideal companion for an expedition in the Sahara because its airtight construction is impervious to dust, dirt and other particles. When the camera gets dirty, just rinse it off with your canteen.


Olympus Stylus 850 SW

Built Strong Enough to Capture Life's Adventures Wherever They Occur

Olympus, the company that invented the shockproof-waterproof category for digital compact cameras, today delivers the rugged and stylish 8-megapixel Stylus 850 SW because everyday life can be just as tough as life lived on the edge. You do not need to be a windsurfer or snowboarder to appreciate a camera that is immune to five-foot falls, works in freezing snowstorms, swims with dolphins and survives everyday life with kids. Designed for the adventurer in all of us, the new Stylus 850 SW weathers harsh conditions in five stylish colors that make it attractive in action while it captures brilliant images to last a lifetime.

"The Stylus 850 SW is designed to take worry-free images while withstanding life¡¦s challenges," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "New to the Stylus 850 SW are 8-million pixels of image resolution and our TruePicTMIII Image Processor to ensure that it captures rich and vibrant detail with every shot. We¡¦ve also added in-camera panorama because we know it¡¦s a must for active travelers."

Additional information: All about the Olympus SW-Series digital cameras
January 23, 2008
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