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Nikon unveils the Coolpix S51 and the Wi-Fi S51c

Nikon launches the Coolpix S51 and S51c digital cameras. Both cameras team 8.1 megapixel of resolution and a spacious 3.0" LCD monitor with a new digital image processing engine and the optics of the built-in "right-angle lens shift" Vibration Reduction 3x optical zoom Nikkor lens. The model S51c features built-in Wi-Fi support which enables Internet connectivity to upload shots directly from the camera to Nikon's my Picturetown server or a personal Blog, or use Picture Mail to trigger an email notification to friends...


Nikon unveils the Coolpix S51 and the Wi-Fi S51c - digital camera and photography newsAdvanced performance and sophisticated style for photo enjoyment that makes sharing even more exciting

Nikon Corporation is pleased to announce the introduction of the COOLPIX S51c and COOLPIX S51, a pair of outstanding new compact digital cameras combining Nikon's distinctive wave-surface design with advanced features that make it easier to take beautiful photos, and to share those photos with those who matter. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, The COOLPIX S51c is built to realize optimum performance and maximum image quality.

The COOLPIX S51c and COOLPIX S51 team 8.1 effective megapixels of sharp resolution with a new high-performance digital image processing engine and the precision optics of the built-in “right-angle” optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens to produce photos with clarity and true-to-life color. Extended light sensitivity as high as ISO 1600 prevents blurred shots when shooting in lower light, or when capturing fast-moving subjects.

Built-in Wi-Fi support brings Internet connectivity to the COOLPIX S51c for even greater fun and freedom. Upload shots to directly from the camera to Nikon's my Picturetown server for anytime access using Nikon's Picture Bank function, upload them directly to a blog, or use Picture Mail to trigger an email notification to friends anywhere when new pictures are available to view and download. And both models include Pictmotion, which lets users create entertaining audiovisual shows for enjoyment anywhere by simply selecting favorite images and movies, then combining them with music and visual styles.

The 3.0-inch LCD monitor offers a bright and large image that makes it a pleasure to use for composition and viewing, even out in the sun. Control buttons and the user-friendly rotary multi selector are carefully positioned to provide intuitive operation. And the smooth contours and refined finish of the aluminum face panel fit comfortably in the hand. Both models feature a metallic finish with ultra-violet coating providing a brilliant outer sheen. The COOLPIX S51c will be available in Silver and Black while the COOLPIX S51 will be available in Silver, Black, Blue, Brown, Red and Vivid Magenta*.

The my Picturetown service press release

Nikon Corporation is pleased to announce the introduction of the COOLPIX S51c, which features a wireless LAN communication function allowing users to wirelessly connect to the Internet to send images. The COOLPIX S51c, which comes in a stylish slim body with a wave surface design, offers many advanced features such as 8.1 effective megapixels, optical lens shift VR (Vibration Reduction) image stabilization, and high sensitivity up to ISO 1600.

Nikon is also launching the my Picturetown service, an image storage and sharing site that integrates image storage, viewing, and transfer. my Picturetown also allows the storage of images transferred from the COOLPIX S51c/S50c by wireless LAN.

my Picturetown URL:

Nikon was the first company in the world to incorporate wireless LAN (Wi-Fi) communication functions in digital cameras in 2005, and has been promoting higher compatibility with the Internet ever since. Through the release of the COOLPIX S51c and the launch of the my Picturetown service, Nikon offers users new ways to enjoy digital images "anytime, anywhere" by organically linking digital cameras, the Internet, computers, and mobile phones.

Advances in IT technology have ushered in the age of the ubiquitous network offering users connectivity anytime and anywhere, but integrated services that cover the whole range from taking photos to storing, viewing, and sending have not yet emerged in the photo world. Noting this fact, Nikon began exploring the possibility of deploying a new global service that would organically link digital cameras, computers, and mobile phones. Developed through the use of Wi-Fi technology improved by a number of original Nikon refinements, my Picturetown enables the direct transfer of pictures to the Internet and supports picture transfer to various imaging devices as well as Internet services. Photos taken with a digital camera can now be stored by connecting directly to the Internet without using a computer, and uploaded pictures can be viewed with mobile phones and shown by posting them to blogs or social networking services (SNS). Nikon thus proposes a service that allows users to enjoy photos "anytime, anywhere" through the simple and stress-free use of these functions
August 30, 2007
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