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Nikon announces the stylish 7-megapixel Coolpix S50

Nikon announces the Coolpix S50, a 7.2 megapixel digital camera with an especially compact built-in "right-angle" optical VR lens, which combines 38-114mm performance with minimal dimensions. A handy One-touch portrait button provides direct access to three functions: Face-priority AF that automatically focuses on people's faces wherever they are in the frame, in-camera Red-Eye fix that will overcome the red-eye effect, and D-Lighting to rescue underexposed shots taken with too much backlight...


Nikon announces the stylish 7-megapixel Coolpix S50 - digital camera and photography newsOutstanding style and photo enjoyment – with state-of-the-art design and advances for more successful shooting.

Nikon Corporation is pleased to announce the introduction of the COOLPIX S50. An outstanding compact digital camera with a stylish wave-surface design, The COOLPIX S50 offers a variety of advanced functions and makes it easy to share the joy of successful shooting.

Not only does the COOLPIX S50 feature powerful 7.2 effective megapixel imaging capability that allows images to stay sharp even when significantly enlarged. It also incorporates an especially compact built-in “right-angle” optical VR lens. Combining pleasing 38-114mm (35mm equivalent) performance with minimal dimensions, this 3x Zoom-Nikkor lens makes it easy to compose all kinds of shots ranging from tight portraits to wide-open landscapes.

Incorporating highly effective lens shift Vibration Reduction into its slim, compact dimensions, the COOLPIX S50 produces sharper, more satisfactory shots. What's more, high sensitivity up to ISO 1600 creates new opportunities to take sharper, more natural looking photos in lower lighting conditions. Coupled with a handy Anti-Shake button that overcomes camera shake by activating lens shift VR, High-Sensitivity and BSS all at once, the COOLPIX S50 produces shots that are steady, sharp and much more satisfying.

A handy One-touch portrait button provides direct access to three unique Nikon innovations that improve the quality of pictures, in-camera – Face-priority AF* that automatically detects and achieves sharp focus on people's faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikon's D-Lighting that can rescue underexposed images or shots taken with too much backlight.

Thanks to its large 3.0-inch wide-angle LCD monitor, composition with the COOLPIX S50 is a cinch. The large screen also makes it easy to playback images anywhere and an anti-reflection coating means it's always easy to see the image on the screen – even in direct sunlight. Furthermore, the screen serves as an excellent platform for the Pictmotion function that allows users to select their favorite movies and images, then combine them with music and visual styles to share images in a more entertaining manner. And as the Pictmotion function has now been improved with new VGA quality, users can enjoy clearer display when viewing Pictmotion through TV output.

And as with all cameras in the immensely popular Nikon COOLPIX range, the COOLPIX S50 comes bundled with Nikon's exclusive PictureProject software. Powerful, yet exceptionally user-friendly, PictureProject makes it a snap to transfer, organize, edit and share photos with family and friends.

* Face recognition capability may be limited in some shooting conditions.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.
February 20, 2007
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