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Nikon D70 moves beyond the market with unmatched features, performance and value

Nikon announces the details of its new D70 digital SLR whic was announced in december 2003. Designed for a broad range of customers, from novices to serious and experienced photo enthusiasts, the D70 allows photographers to easily adopt digital technology into their existing camera system, or to begin building a system that will bring ongoing enjoyment in the future...
Nikon D70 moves beyond the market with unmatched features, performance and value - digital camera and photography news

PRESS RELEASE

6.1-Megapixel D70 Surges Ahead With More Features & Performance;
Creates New 'Sweet Spot' for D-SLR Customers;
D70 Outfit Includes New DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens


   MELVILLE, N.Y., Jan. 28 /PRNewswire/ -- Adding yet another groundbreaking
camera to its popular D-series digital SLR line up, Nikon(R)
(http://www.nikonusa.com) today introduced the highly anticipated D70(TM) 6.1-
effective megapixel digital SLR camera.  Designed for a broad range of
consumers from experienced and amateur photographers to beginners taking their
first steps into digital SLR photography, the D70 surges ahead with more
features, more performance, and more value than any other camera in its
category.
   Built from ground up as a digital SLR, the Nikon D70 offers tremendous
value to consumers by incorporating many advanced features and new innovations
that make photography with the D70 faster, easier and better.  Its DX format
6.1-effective megapixel CCD sensor is optimized to deliver images with
excellent sharpness and clarity, while a new advanced system Large Scale
Integrated Circuit (LSI) processor ensures images with vivid color, accurate
white balance and minimized noise.  Nikon's new Dynamic Buffer technology
allows the D70 to continuously take up to 144 pictures at a speed of three
pictures per second (when using JPEG NORMAL -- Large image settings, and a
SanDisk(R) 256 MB Ultra II CompactFlash(TM) card).  Additional features such
as exclusive new Digital Vari-Program(TM) modes, simultaneous compressed NEF
(RAW) and JPEG writing capabilities, and new i-TTL flash compatibility with
sync speed of 1/500 second further cement the D70's place as a clear leader in
its class of cameras.
   At an estimated street price under $999 (for the body), Nikon's D70 is by
far the most capable digital SLR camera body in the market today.  Ever since
the introduction of the groundbreaking D-Series professional cameras including
the D1, D1X, D1H and D2H, Nikon has been in constant pursuit of bringing an
exceptional combination of product, performance, technology and price to a
broader range of customers. This led to the introduction of the immensely
popular D100 camera, now followed by the D70.
   The D70 is Nikon's newest step in expanding the digital SLR camera market,
and delivers the ultimate combination of innovative features, robust
performance and very affordable price.  The D70 will create a new 'sweet spot'
within the total market and create excitement among all sorts of customers who
enjoy photographs, as well as the process of making photographs and are now
ready to expand into the realm of digital SLR photography.  The D70 is
destined to be among the world's best selling digital SLR cameras.
   "Less expensive models typically have fewer features and trimmed back
performance.  Such is not the case with the D70.  A close look will reveal
that its performance and features are not superficial, but with depth.  Its
exposure control, white balance and flash operation systems are loaded with
performance that goes well beyond the expected.  Yet with its simplicity and
undemanding usability, the D70 will attract a wide range of customers," said
Richard LoPinto, vice president for SLR camera systems at Nikon Inc.  "With 25
custom settings the D70 stands apart from the competition and provides every
D70 customer with plenty of room to grow.  As these customers develop their
photographic skills and creativity, the D70 will stand ready to offer them a
depth of technology, features and performance that will further inspire them
to make great pictures.  Nikon is certain that the D70's powerful technology
will provide users with the confidence to experiment and get creative," he
added.

                      More Options: D70 Outfit or Set

   The Nikon D70 will be available either as an Outfit or a Set.  The D70
Outfit includes the camera body, rechargeable battery, charger, new Nikon
PictureProject(TM) software, neckstrap and the new high-performance AF-S DX
Nikkor 18-70mm f/3.5-4.5G IF-ED lens.  The D70 Set includes all items
mentioned above except the lens.  Available for a remarkably affordable
anticipated street price of $1299 (for D70 Outfit) and $999 (for D70 Set), the
camera will ship in Spring 2004.

  More Quality and Detail: 6.1 MP CCD Sensor, Advanced System Digital LSI

   The D70 incorporates a next-generation 6.1-effective megapixel DX Format
CCD image sensor that produces 3,008 x 2,000-pixel images, and is optimized to
deliver a wide dynamic range and superbly sharp details.  Each of the sensor's
pixels incorporates individual micro-optics that precisely align the image
from the camera's lens to optimize performance.  These micro-optics enable the
compatibility between Nikon digital SLR models and the entire line of Nikon's
AF Nikkor and DX Nikkor optics.  Like the D70, all Nikon digital SLR cameras
employ the DX Format, establishing uniformity across the entire range.  No
other system employs compatibility to this extent.
   Nikon programmed the D70's advanced system LSI processor for improved
performance to produce vivid colors and clarity, optimized auto white balance,
auto tone and color control, and to run real-time processes that diminish
digital noise in long exposure shots for cleaner overall results.  The LSI and
its double-path bus also maximizes system performance for faster processing of
compressed Nikon Electronic Format (NEF) RAW files using Nikon's file
compression technology, fast dynamic memory buffer, fast simultaneous
recording of JPEG and compressed NEF (RAW) files, and near-instant LCD image
monitor display.

  More Speed: Faster Processing, Dynamic Buffer Technology, Fast Autofocus

   Photographers know that even the slightest delay in taking a picture can
mean missing the decisive moment and losing a great photograph.  That's why
Nikon's D70 has been designed to offer faster operation at nearly every level
of performance.  The camera is ready to shoot the instant it is turned on, and
shutter-lag time is unrivaled in its class.  Images are processed and written
to memory faster.  Compressed NEF (RAW) files are processed and stored
exponentially faster, making shooting in compressed NEF mode easier and more
convenient than ever.  In fact, nearly twice as many compressed NEF files can
be written to a CompactFlash(TM) card, when compared to uncompressed NEF
files.  This presents photographers with an impressive advantage of pristine
image data at minimized file sizes.  Thanks to Nikon's new Dynamic Buffer
technology, faster image processing, increased memory card access speed and
greater system bus bandwidth, the D70 can shoot a rapid three frames per
second for a continuous burst of up to 144 pictures (when using JPEG NORMAL -
Large settings, and a SanDisk(R) 256 MB Ultra II CompactFlash(TM) card).
Automatic image rotation within the camera further ensures that images taken
with the D70 are ready to be shared immediately (write-to-card speed
enhancements will vary among CF cards).

 More Innovation & Simplicity: Digital Vari-Program Modes, Redesigned Menu

   The D70 combines versatile personal control and image enhancement options
with seven new Digital Vari-Program selections for powerful automatic
operation that helps you achieve great results with smooth gradations and rich
tones, under even complex shooting conditions.  The ingenious Digital
Vari-Program modes are designed for those moments when photographers want to
capture a scene quickly, without fumbling with camera settings or distracting
their enjoyment of the scene.  Just select one of the seven Digital
Vari-Program modes to match your shot, and the D70 automatically optimizes
white balance, sharpening, tone (contrast), color, saturation and hue for
optimal results according to the type of picture you're taking. For example,
select Portrait mode and the camera will automatically enhance the image with
beautiful skin tones, complimentary edge sharpening and soft background focus
that highlights your subject. Or choose from Auto, Landscape, Close-up,
Sports, Night Portrait, or Night Landscape for similar automated performance
that corresponds to the given scene.  Images from the D70 and its Digital
Vari-Program modes are optimized for the evolving PictBridge(TM) technology
that allows in-camera selections and direct printing from the camera to a
compatible Pictbridge(TM) printer.  Additionally, the D70's menus have been
redesigned to offer quick access to the most often used features of the
camera.  Users will have a choice of customizing their menu to display simple
or advanced options, choice depending upon their skill level.  A unique help
button on the camera temporarily displays a short description for each of the
25 different custom settings featured in the D70, offering users immediate
help when customizing their camera.

                 More System Versatility: DX Nikkor Lenses

   The D70 joins Nikon's current selection of digital SLR models and inherits
the popular DX format sensor and Nikon F-Mount.  The F-Mount will allow
photographers to not only use high quality DX Nikkor lenses, but also maintain
seamless compatibility with all AF Nikkor lenses and the D70.  Designed
exclusively for Nikon's D-series digital SLR cameras, DX Nikkor lenses are
optimized to achieve outstanding center-to-edge-to-corner image quality, when
used with any of Nikon's digital SLR cameras including the D1, D1X, D1H, D100,
D2H, and the new D70.  Nikon's range of DX Nikkor includes four high
performance lenses that offer unmatched wide-angle coverage and versatility:

    * AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 lens: 76 degrees - 22 degrees 50'
      angle-of-view
    * AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED: 79 degrees - 28 degrees 50'
      angle-of-view
    * AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED: 99 degrees - 61 degrees
      angle-of-view
    * AF DX Fisheye-Nikkor 10.5mm f/2.8G ED: 180 degrees angle-of-view

   When used with a Nikon digital SLR camera and Capture software, images
shot with the AF DX Fisheye-Nikkor 10.5mm lens can be transformed into
ultra-wide angle rectilinear images with a choice of 100 degrees and
130 degrees horizontal angles of view.

  More Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

   The D70's built-in speedlight offers a level of performance that simply
doesn't exist in any other digital SLR camera.  Designed to be a part of
Nikon's growing Creative Lighting System, the D70's built-in speedlight adopts
Nikon's exclusive i-TTL flash control technology.  The speedlight
automatically pops up and fires when natural lighting is inadequate or to add
balanced Fill-Flash when there is strong backlighting.  In addition, i-TTL
technology improves the accuracy of fill-flash exposure and white balance in a
picture, by seamlessly integrating color information gathered from the
speedlight's monitor pre-flash with information from the system's 1,005-pixel
RGB sensor.
   The D70 lets you shoot at synchronized speeds up to 1/500 second for great
fill effects under brighter light conditions, while FV Lock maintains the
measured flash value while recomposing the shot so you still achieve the
appropriate flash output for the subject. Built-in Manual Mode with Power
Ratio from full output to 1/64 power in 1/2 step increments puts you in
control of flash output to match your creative preferences, and flash exposure
compensation lets you increase or reduce flash output for yet finer control
over results.
   The D70's built-in speedlight can also be used in Commander Mode to
remotely control one group of multiple wireless SB-600 and/or SB-800
Speedlights for new opportunities in flash picture taking not realized with
lesser systems. Alternately, you can attach an SB-800 used as the Master
Speedlight and use it for even more control of up to three remote groups of
wireless speedlights, with each group consisting of any number of Nikon SB-800
or SB-600 Speedlight units.

            More Powerful Software: New Nikon PictureProject(TM)

   Software is a key component of the digital photography experience, and a
key component of Nikon's Total Imaging System.  After conducting exhaustive
worldwide research into customer expectations, requirements and work habits,
Nikon has developed the new PictureProject image management and editing
software. Based entirely on a new software architecture that empowers
customers of varying skill levels to maximize their digital photography
experience, Nikon PictureProject boasts powerful features wrapped into a brand
new interface that navigates quickly and is easy to master.  While
PictureProject is already a dynamic new addition to Nikon photography, the
software also supports plug-ins, allowing users to add new features, as
technology and the digital camera market evolve. The software allows users to
easily transfer images to PC's or MAC's and browse, organize, and share them.
Pictures taken in vertical orientation are automatically rotated.  Controls
for retouch tasks including brightness and red-eye correction, are intuitive
and fast.  With support for JPEG, TIFF and NEF and compressed NEF (RAW) files,
PictureProject works in close unison with Nikon Capture 4 as the ideal
companion to its powerful feature set.  With this powerful new software, Nikon
can ensure that its customers will always keep ahead of the technology curve.
A new upgraded version of Capture 4 (Version 4.1) will become available
approximately one month after the introduction of the D70.
January 28, 2004
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