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New 8 Megapixel, 8x optical zoom Nikon Coolpix 8700

Nikon announces the new Coolpix 8700. With an 8 megapixels for ultra high-definition photography, a powerful 8x Zoom-Nikkor ED lens, ensuring clarity of images, the Coolpix 8700 also delivers an advanced ergonomic design, which greatly enhances operational ease and comfort. The Nikon Coolpix 8700 will be available in March 2004 at an estimated retail price of $999.95 ยป
New 8 Megapixel, 8x optical zoom Nikon Coolpix 8700 - digital camera and photography news

PRESS RELEASE

Latest Coolpix Camera Establishes New Benchmark for High-End Consumer Digital Camera Market - to The Power Of 8

   MELVILLE, N.Y., Jan. 28 /PRNewswire/ -- Nikon has taken the lead in the
popular and powerful "prosumer" camera category with its new Coolpix 8700
digital camera (http://www.nikoncoolpix.com).  This remarkable new product combines
8.0-megapixel resolution with an 8x Optical Zoom-Nikkor ED lens (35-280 mm,
*35mm equivalent) and legendary Nikon quality and design to bring experienced
digital photographers the most versatile and capable compact digital camera
available today.  The Nikon Coolpix 8700's impressive performance and stunning
images will quickly establish it as the new flagship for high-end consumer
compact digital cameras.
   "Today's high-end digital consumer is much more experienced, better
informed and starving for the best in design, quality and overall performance.
The Nikon Coolpix 8700 addresses consumers head-on with the combination of
8-megapixel resolution and the most powerful optical zoom lens in the
category," said Jerry Grossman, vice president, Marketing, Consumer Digital
Products ay Nikon Inc.  "With this important new product, Nikon has clearly
assembled the most aggressive display of cutting edge technology, extensive
features and sheer photographic power in the compact consumer market to date."

   Nikon Coolpix 8700 - "The-Power-Of-8-ography"
   The Nikon Coolpix 8700 is the perfect camera for serious photographers who
demand the highest level of quality and control from their compact digital
camera.  The camera incorporates an 8.0 effective megapixel CCD, which
produces image sizes of up to 3,264 x 2,448-pixels for prints larger than
20x30-inches.  For those who print their images at home, the Nikon Coolpix
8700 supports PictBridge(TM) technology to enable direct printing to
compatible photo printers, regardless of brand.  The camera also employs an 8x
Optical Zoom-Nikkor lens, with Nikon's own Extra-low Dispersion (ED) glass,
designed to get the photographer close to the subject without sacrificing
image quality, color representation or sharpness.
   Serious digital photographers demand a great deal from their equipment.
The Nikon Coolpix 8700 is well prepared to withstand the wear and tear that
comes with frequent use.  The camera is constructed with a compact,
lightweight magnesium (Mg) alloy body that has been designed for durability
and portability, with a secure, comfortable grip for stability during
shooting.  Nikon has employed the highest resolution (238,000 pixel)
electronic viewfinder (EVF) for extremely sharp, through-the-lens viewing.  In
addition, users can use the large 1.8" vari-angle LCD panel as well to review
shots on the go.
   The Nikon Coolpix 8700 digital camera incorporates four exposure modes to
give the photographer ultimate creative control over their image capture.
These modes include Programmed Auto [P], Shutter-Priority Auto [S],
Aperture-Priority Auto [A] and Manual [M].  The camera also offers an
automatic mode, which makes the Coolpix 8700 an ideal tool in situations where
operation needs to be 'point-and-shoot simple.'  For added convenience, the
camera now incorporates 12 preset Scene Modes taken from the existing line of
award-winning Coolpix digital cameras.  Scene Modes allow for striking images
in practically any shooting situation.  Simply select the mode appropriate to
the lighting conditions, and the camera will automatically adjust focus,
flash, contrast, sensitivity and white balance.  The camera has ability to
capture images in RAW recording mode (NEF format) for maximum image control
and manipulation after the picture is taken using Nikon Capture software.

   Legendary Nikkor Optics - The Lens Matters
   No matter the type or size of a camera, great pictures begin with great
lenses.  More professionals choose Nikkor lenses than all other brands
combined.  That very same quality is built into the Nikkor lens of every Nikon
Coolpix digital camera, including the Nikon Coolpix 8700.  The Nikon Coolpix
8700 has a zoom range of 35-280 mm (35mm equivalent).  The lens incorporates
two ED lens elements to produce clear, sharp, colorful images.  In addition,
an Optical Low-Pass Filter is optimized, which helps the new high-definition
CCD image sensor to make the most out of the camera's already outstanding
optical performance.  The result is remarkably clear, natural images with
superior detail and contrast.
   The Nikon Coolpix 8700 supports a complete series of affordable accessory
lenses, which expand the camera's zoom range from 7mm-420mm.  The Coolpix 8700
is compatible with Coolpix accessory lenses including the 1.5x ED glass
teleconverter (TC-E15ED)(420mm), the 0.8x Wide Angle Adapter (WC-E80)(28mm)
and the new Fisheye converter lens (FC-E9)(7mm).  That translates to a
whopping 55x optical zoom capabilitya figure that is unparalleled
throughout the rest of the photo industry.

   Nikon Coolpix 8700 Key Features:
    * 8.0 effective megapixels (3,264 x 2,448-pixels)
    * 8x optical Zoom-Nikkor ED lens with a zoom ratio of 35-280 mm
      (equivalent to 35mm-280mm in 35mm [135] format).
    * 238,000-pixel high resolution through-the-lens EVF (Electronic
      Viewfinder), enhances user experience with backlight illumination
    * Programmed Auto [P], Shutter-Priority Auto [S], Aperture-Priority Auto
      [A] and Manual [M] exposure control modes
    * RAW data image mode -- NEF
    * Quick response -- instant startup, reduced shutter release time lag and
      fast image processing
    * 12 preset Scene Modes, including the new Panorama Assist Mode
    * Continuous shooting of up to 5 full-size images at 2.5 frames per
      second (fps)
    * Macro shooting capability as close as 1.2-inches supported by Best Shot
      Selector (BSS) function
    * AE-BSS (Auto Exposure-BSS) for automatic selection of the best relative
      exposure - highlight, shadow or histogram
    * Nikon's exclusive 256-segment Matrix Metering, complemented by
      Center-Weighted, Spot and Spot AF area metering
    * Fast, accurate Five-Area Multi Autofocus with the new AF-assist
      illuminator that assures sharp focusing in difficult compositions and
      low light
    * Noise Reduction Mode for timed exposures
    * In-camera color control -- Saturation control (5 steps and B&W)
    * Movie - TV movie (640 x 480 pixels; 30 fps) with audio, Small movie
      (320 x 240 pixels; 15 fps) with audio, or Sepia movie (320 x 240
      pixels; 5 fps) with audio, or Time-lapse movie (640 x 480 pixels; 30
      fps) without audio
    * Large vari-angle highly transmissible advanced TFT-LCD monitor for
      greater visibility -- even in bright sunlight
    * Hot shoe for external Nikon SB-series Speedlights and accessories

   Software and Accessories - Value Matters
   Nikon Coolpix digital cameras incorporate the powerful NikonView 6 photo
management software to transfer, browse, edit, save and print photos.
NikonView offers the exclusive One-Touch Red-Eye Fix(TM) software, extensive
one-button emailing options and an option to create online photo portfolio
templates using HTML (Hyper Text Mark-up Language), which can easily be added
to any personal Web site or page.
   Nikon also includes a software suite from ArcSoft(R) including
VideoImpression(TM) to edit and share QuickTime(TM) movies taken with the
camera and Panorama Maker(TM), which takes advantage of the Coolpix 8700's
Panorama Assist Mode and seamlessly stitches together multiple horizontal or
vertical images to create beautiful panoramic photos.
   The Nikon Coolpix 8700 provides users with all the equipment they need to
begin shooting, which includes NikonView 6 image management software, USB
cable, video cable, neck strap, EN-EL1 rechargeable battery and quick charger.
Optional accessories include the HN-CP11 Hood for using 77mm filters, as well
as the MB-E5700 power and vertical release grip for expanded shooting
capability.
   The Nikon Coolpix 8700 will be available at retail in March 2004 at an
MSRP of $999.95.  For more information about the camera, please visit
http://www.nikoncoolpix.com.
January 28, 2004
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