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Minolta's DiMAGE Xi: award-winning design, now with 3.2 megapixels

Minolta's DiMAGE Xi: award-winning design, now with 3.2 megapixels - digital camera and photography news


Langenhagen, September 2002

With the launch of Minolta's DiMAGE Xi, the highly acclaimed design of its predecessor is taken to new extremes of lifestyle functionality with the addition of attractive new features. A new CCD makes the DiMAGE Xi the world's smallest and lightest 3 megapixel, 3x optical zoom digital camera, now with a 4x digital zoom. And the world's fastest start-up time(1) ensures images of excellent quality can be captured spontaneously with the ultra-compact DiMAGE Xi, wherever that special moment occurs.

Award-winning lifestyle design with new functionality
The DiMAGE Xi promises a continuation of the success of its predecessor, the DiMAGE X, which was awarded the "Best Design in Europe" at the TIPA (Technical Image Press Association) Awards 2002-2003, and was voted "European Digital Compact Camera of the Year 2002-2003" by EISA (European Imaging and Sound Association.) Now upgraded to an effective 3.2 megapixel 1/2.7-type interline primary colour CCD, with a 4x digital zoom, the DiMAGE Xi boasts a spot autofocus mode, CxProcess for vivid, natural images, an e-mail copy function which automatically reduces image file size for quick and easy mailing, and is now bundled with Minolta's DiMAGE Viewer.

Minimal dimensions with maximum performance
Measuring just 84.5 x 72 x 20 mm and only 135 g in weight the DiMAGE Xi is unique in its class. The camera sits comfortably in any packet or bag thanks to its revolutionary 3x optical zoom which, although equivalent to a 37-111mm lens on a 35mm camera, is only 17.9 mm deep due to a high-quality prism which "folds" the optical path, meaning the lens never extends beyond the slim profile of the body. This advanced zoom technology also contributes to the DiMAGE Xi's record start-up time of 1.2 seconds from switch on to image capture, the fastest in the world amongst comparable cameras.
The new spot AF mode enables the autofocus of the DiMAGE Xi to be pinpointed onto a particular element of the image; a face, for example, in a group shot, for more precise results. In normal AF mode the user simply places the subject anywhere within the AF frames, and the DiMAGE Xi does the rest. Highest image quality is guarantied by Minolta's CxProcess which controls image sharpness, colour, and contrast while minimising noise to produce vivid, natural pictures; the warmth of the human complexion or the rich subtleties of green foliage will be rendered as clearly as they were perceived.

Saving time at the PC
Connected via its USB cable, images can be transferred from the DiMAGE Xi to the computer by drag and drop. Another time-saving feature is the e-mail copy function which makes a 640 X 480 (VGA) copy of an image on the memory card so that it can be easily transferred over the Internet.
Also included in the DiMAGE Xi package is Minolta's DiMAGE Viewer software, developed to support the latest generation of Minolta digital cameras. The Viewer complements a camera by allowing still and movie images to be processed and edited on the computer.

Minolta's innovative lifestyle cameras at Photokina
Along with Minolta's complete range of digital imaging products, the successor of the DiMAGE X, which received awards at both the 2002 Camera Grand Prix in Japan and the DIMA 2002 in the USA, the DiMAGE Xi can be seen at Photokina, on the Minolta stand, G18 in Hall 1.2.

About Minolta
Minolta Co., Ltd. is a leading provider of image information and optical products with operative bases in 33 countries around the world. The Minolta Group consists of 95 companies with a total of 22,000 employees. Group sales for the period ended March 2002 totalled 3.9 billion, 80% from sales outside Japan. Minolta places major emphasis on the business of photocopiers and printers, especially in the field of colour output, and is strategically promoting alliances with other industries. Building on its strong core of optical technologies developed over many years as a camera manufacturer, Minolta aims to be a corporation offering products and services that are essential to all areas of digital imaging.

(1) as if September 1st, 2002

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For more information please contact:
Lydia Kirchel
Communication Group
Phone: +49-511-7404-401

Minolta Europe GmbH, International Press Service,
Minoltaring 11, 30855 Langenhagen, Germany
September 23, 2002
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