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Kodak Introduces Kodak PLUSDigital One-Time-Use Camera System Delivers Digital Pictures

Kodak Introduces Kodak PLUSDigital One-Time-Use Camera System Delivers Digital Pictures - digital camera and photography news


New Single-Use Film Camera System Merges Best of Both Film and Digital Worlds for Consumers

ROCHESTER, May 1 -- Eastman Kodak Company today announced nationwide availability of its new Kodak PLUSDigital 35 mm one-time-use camera system that gives consumers many of the benefits of digital photography.

The Kodak PLUSDigital camera system offers consumers an easy and inexpensive way to get digital pictures without a digital camera. By providing consumers with their traditional prints plus their digital pictures on a Kodak Picture CD, it allows an easy entry into digital photography that offers the flexibility, convenience and quality of Kodak's premium one-time-use camera.

"We know consumers want to share their pictures digitally but they also want their prints. It is our goal to make digital easier for every consumer, whether they want the ease-of-use of a single-use camera or the sharing benefits associated with digital pictures," said Marc Gibeley, Vice President, New Products and Services, Consumer Imaging, Kodak. "With PLUSDigital, consumers can enjoy the benefits of both film and digital at the same time."

Consumers using the Kodak PLUSDigital one-time-use camera do not have to change their photo behavior. They simply take the camera to any retailer that offers Kodak premium processing and check the box for "Prints Plus a CD." Each Kodak PLUSDigital camera is processed using new Kodak Perfect Touch processing (where available), which individually scans and corrects each picture to reveal more vibrant colors, richer detail and fewer dark shadows—before the photos are printed. Consumers then pick up their pictures and automatically receive a Kodak Picture CD containing their digital images at no additional charge. Now, they can easily share these memories with family and friends, zoom and crop their pictures, and make additional prints.

According to the Photo Marketing Association, the popularity of digital photography continues to grow nearly 20 percent of American households now own digital cameras. At the same time, a low percentage of these households are using only digital suggesting that consumers are using both film and digital to capture their memories. Consumers who enjoy the benefits of digital technology incorporated in products like the Kodak EasyShare system, still enjoy the ease and flexibility of one-time-use cameras. In fact, another Photo Marketing Association study found that more than 10 percent of consumers use one-time-use cameras exclusively.

Kodak PLUSDigital is available nationally and will retail for $9.99-$11.99 which includes the price of the Kodak Picture CD. There will be significant marketing efforts to launch Kodak PLUSDigital, including a major national television advertising campaign targeting adults beginning May 5th, as well as a different advertising campaign and promotion targeting teens around the back to school timeframe.

Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures—for memories, for information, for entertainment. The company is a major participant in infoimaging, $385 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of $12.8 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.
May 5, 2003
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