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Hasselblad announces HTS 1.5 tilt and shift adapter

Hasselblad announces the new HTS 1.5 tilt and shift adapter. Compatible with the HCD28mm, HC35mm, HC50mm and the HC80mm lenses it effectively adds four different tilt and shift lenses to the HC/HCD lens range. "Shift" is the moving of a lens, up and down or to the sides, from its central position while retaining its perpendicular orientation to the film plane. "Tilt" differs from shift in that the normal perpendicular orientation of the lens to the film plane is changed resulting in a change in the plane of focus...

PRODUCT INFORMATION

Hasselblad HTS 1.5 camera system details and specifications (pdf)The revolutionary HTS 1.5 (patent pending) is a tilt and shift adapter that can provide a pivotal step-up for many Hasselblad photographers. Compatible with the HCD28mm, HC35mm, HC50mm and the HC80mm lenses it, in effect, adds four different “tilt and shift lenses” to the HC/HCD lens range.
 
This combination of well-known ocular principles and the latest in digital image control provides a powerful package that can take your photographic expression to entirely new levels. This simple device doesn't just solve technical challenges, it also opens many exciting creative opportunities.

Hasselblad has always striven to support the best and most creative photographers. And while digital photography has in some ways turned part of the photographic market into mere point-and-shoot, high-volume type of shooting, Hasselblad is always pushing the technical envelope to bring more creative possibilities and photographic flexibility to our photographers.

It has always been standard practice in creative photography to “break the rules” in order to produce images that are unique or have that certain something special. With the new HTS 1.5, Hasselblad users can use tilt and shift functionality both to correct images and to bring a new creative perspective to their work. The powerful combination of tilt, shift and Hasselblad's DAC lens corrections will lift both your creative vision and the technical and creative aspects of your work.

Additional information: Hasselblad HTS 1.5 camera system details and specifications (pdf)
July 8, 2008
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