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HP introduces breakthrough DreamColor LP2480zx display

At HP's Connecting Your World event in Berlin last week, HP introduced the world's first affordable color-critical computer display, the HP DreamColor LP2480zx. This new display generates the industry's first combination of true 30-bit color (enabling a range of 1 billion colors) in a widescreen, LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays. The LP2480zx is now available at a price of 3299 dollar, a bargain for professionals when accurate color management is crucial...


HP DreamColor Display overview at You TubeNew display provides digital content creators with billion-color accuracy — from vision through production

HP introduced the HP DreamColor LP2480zx display, a breakthrough in color display technology that is expected to disrupt the economics of color management by enabling companies to deploy a color-critical display on every desk to eliminate color checks, redesigns and wasted prototypes.

The world's first affordable color-critical computer display, the HP DreamColor LP2480zx generates the industry's first combination of true 30-bit color – enabling a range of 1 billion colors – in an widescreen, LED-backlit liquid crystal display (LCD) at a fraction of the cost of most high-end, studio-quality LCD displays. This powerful combination of features and price helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.

The result of unprecedented technology collaboration with DreamWorks Animation, the HP DreamColor display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency. It addresses an increasingly critical need for color accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories.

Designed for professionals for whom accurate color management is essential and for consumers who seek to use only the best in technology innovations, the new HP DreamColor display achieves more than 63 times the colors available on mainstream LCD displays. Reds, blues and greens are visibly deeper, blacks are four times darker, and whites are programmable for increased relative accuracy.

“With the new DreamColor display, HP has broken through technology barriers that have existed in display technology, limiting creative license for over a decade,” said Ed Leonard, CTO, DreamWorks Animation SKF. “The new DreamColor display packs a whole list of advances into one amazingly powerful display to give us true color fidelity in our production process for the very first time.”

The DreamColor display is designed to match the requirements of professional industry standards and includes one-button access to seven pre-sets covering all the important color space standards. The display also includes a night vision interface for darkroom working conditions.
“Until now, accurate and standout color has been out of reach for the majority of digital content creators,” said David Wright, vice president and general manager, Personal Systems Group, HP UK and Ireland. “Our DreamColor display advances color accuracy for the world's storytellers – our most demanding of customers of performance technologies.”
The new HP DreamColor LP2480zx display includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy color, every time, and the DreamColor calibration kit for precision calibration.

The HP DreamColor LP2480zx is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation. The initiative aims to deliver standout color that remains consistent from application to application, device to device and medium to medium.  HP introduced the first printers built on the DreamColor engine in March 2007.

Check-out the HP DreamColor LP2480zx at HP's website

Additional information: HP DreamColor Display overview at You Tube
June 18, 2008
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