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Samsung is further expanding its ES Series, first introduced at the 2009 CES, with another run-of-the-mill point-and-shooter, the new model ES30. This 12.2 Mp digital camera offers 5x optical zoom (27~135 mm), regular AVI (MJPEG) video recording and a 3-inch (7.6 cm) LCD monitor. As such, the new camera perfectly fills the gap in Samsung's already impressive ES (Essential) camera line-up: the model ES10, ES15, ES17, ES20, ES25, ES27, ES30, ES37, ES50, ES55, ES60, ES65, ES67, ES70, ES71, ES73 and the ES75...
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