NEC Noise Suppression Technologies in digital cameras

NEC Noise Suppression Technologies in digital cameras

NEC has announced (already in November 2009) the development of technologies for digital cameras in movie mode that suppress the noise produced by motors and other mechanisms used for the optical zooming. In yesterday's press release NEC provides some more details on the implementation of this technology on Casio's new high-speed shooter, the Exilim EX-ZR10. I'm just wondering why Casio has not mentioned such a noteworthy technology in any of its ZR10 press announcements; maybe noise suppression?...