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In the UK, since the middle of the year, customers buying Olympus digital cameras can feel safer on the streets with the adoption of YellowTag in all its new digital cameras. A tagging system allows people to email the address on the tag if they lose their camera. The tag is included free with any new Olympus digital camera. The system seeks to reassure owners of their camera's safety if found. At present 70% of lost items is not returned because there's no owner identification, but police, airport, and railway lost property offices are legally obliged to attempt to contact the owner...
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