Sony announces renewing of the Aiwa brand

Sony's renewing of the Aiwa brand

January 8, 2003
Sony today announces its strategy for renewing the Aiwa brand and introduces a new Aiwa logo. In the Japanese, American and European markets which are mature in terms of AV products, a new brand image will be created for Aiwa. Emphasis will be on cutting-edge products such as Net MD and digital still cameras...More

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