May 14, 2006 - 10.40 GMT An interview with Toru Katsumoto on Sony's Alpha site, reveals how Sony plans to become the shin'uchi, or headline performer, of digital SLR cameras. Firstly we are determined to win the trust and respect of the users. Second, it means making no compromises in delivering the high level of performance customers have come to expect. Finally, although we are entering the SLR camera stage later than other makers, we will demonstrate that we are worthy of this position...More
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