Olympus rebrands SW cameras to Tough series

New Olympus Stylus / mju Tough series

Olympus rebrands SW cameras to Tough series - Digital cameras, digital camera reviews, photography views and news newsDecember 10, 2008 - 09:50 GMT

Olympus, the company that introduced freezeproof, waterproof and shockproof cameras to the mass consumer market in 2006, is redefining this segment.

Beginning with the newest members of the line-up to be introduced in January 2009, these incredibly rugged cameras built to capture amazing images in extreme situations will be rebranded as Stylus (in the US) and ยต (in the EU) Tough. The new Olympus Tough cameras will be introduced in early January 2009...More