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Sony announces 8 new Cyber-shot models

Sony announces eight new Cyber-shot cameras that make it easier to take the best pictures without changing settings. The intelligent auto mode, available on the T900, T90, W290 and H20 models helps "think" for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios. The Cyber-shot S980 is available from end-February, the W290 and W270 from mid-March, the W230 from mid-April, the T900 and T90 from end-March, the S930 from mid-April and the H20 is available from end-April...

PRESS SUMMARY

Visit the SonyStyle digital camera websiteSlim, colorful new cameras which shoot HD movie clips

Cyber-shot T900 and T90

• Chic, ultra-slim design (15.1mm* T900, 13.9mm* T90)
• 12.1 effective megapixels
• 3.5-inch wide Xtra Fine LCD touchscreen (T900) / 3.0-inch wide Clear Photo LCD Plus touchscreen (T90)
• Carl Zeiss 4x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Cyber-shot W290, W270 and W230

• 12.1 effective megapixels
• Carl Zeiss 5x optical zoom with 28mm wide angle lens (W230 4x/30mm)
• Record 720p HD movie clips (not W230)
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Cyber-shot H20

• 10.1 effective megapixels
• Carl Zeiss 10x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Cyber-shot S980 and S930

• 12.1 effective megapixels (10.1 megapixels S930)
• 4x optical zoom lens (3x optical zoom S930)
• SteadyShot for clearer handheld shooting
• Enhanced Face Detection technology

This season's latest additions to the Cyber-shot range of digital cameras look as good as the sensational images they produce.

If you're passionate about colorful, high-fashion styling and smart technology, look no further than the Cyber-shot T900 and T90. With slim, sensational looks, super-size touchscreens and new 720p HD movie recording, there's no better way to show you're serious about great images.

The powerful, compact Cyber-shot W series gains two new range-topping models. The W290 and W270 offer HD movie recording, plus a powerful Carl Zeiss 5x optical zoom with 28mm wide angle lens to fit more into the scene.

If you need high performance in a compact, go-anywhere package, the Cyber-shot H20 teams a powerful 10x optical zoom range and HD movie recording with purposeful styling.

The easy-to-use S980 and S930 offer a great value introduction to the Cyber-shot experience. Available in a choice of silver, black and pink color options, they're packed with serious features like Face Detection and SteadyShot image stabilization for clearer pictures in any situation.

Cyber-shot T900 and T90

Ultra-slim looks, audacious styling and mouthwatering colour choices instantly mark out Cyber-shot T series from other digital cameras.

Just 15.1mm* slim, the T900 is available in a choice of silver, black, red and bronze color finishes. Even slimmer at just 13.9mm*, the T90 offers silver, black, brown, pink and blue color options.

Both T series models are beautifully easy to operate. The 3.5”-inch wide Xtra Fine LCD touchscreen (T900) gives a detail-packed view of your pictures, as well as fingertip control of camera settings. There's a new Intelligent Auto mode that makes operation simpler than ever. The camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation – from holidays and fun-filled family moments to atmospheric interiors and low-light scenes.

Optical SteadyShot keeps things crisp and clear when you're shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great portraits without fuss.

Left your camcorder behind? No problem. New 720p HD movie recording captures detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick: that's plenty of time to grab the highlights of a day out or short break. Hook up Cyber-shot T900 or T90 to any High Definition TV and enjoy the results when you're back home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV's remote.

Cyber-shot W290 and W270

The compact new Cyber-shot W290 and W270 put even more shooting power in your pocket.

Available in a choice of eye-catching colors, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you're shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The large 3.0-inch Clear Photo LCD Plus screen (W290) gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

Also available, the W230 offers five attractive colour options (silver, black, red blue). High-quality 12.1 megapixel resolution is complemented by a 4x optical zoom lens, Optical SteadyShot and a large 3.0-inch Clear Photo LCD Plus screen.


All new Cyber-shot models include Picture Motion Browser 4.0. The latest version of Sony's image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC's hard drive. There's also a wide range of optional accessories available to help you get even more from your Cyber-shot.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) – LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) – LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) – LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by Cyber-shot , these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The Cyber-shot S980 is available from end-February 2009, the W290 and W270 are available from mid-March 2009, W230 is available from mid-April, the T900 and T90 are available from end-March 2009, the S930 is available from mid-April 2009 and the H20 is available from end-April 2009.

Additional information: Visit the SonyStyle digital camera website
February 18, 2009
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