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Sony launches the Party-shot personal photographer

Sony unveils the IPT-DS1 Party-shot personal photographer. This cryptic name is the marketing catchphrase for an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you. The dock is compatible with the new Sony WX1 and TX1 digital cameras, and the dock is mountable on nearly any tripod. The dock will be available in September for about $150, and a special tripod and case can be pre-ordered from today at www.sonystyle.com...

PRESS SUMMARY

Check-out the Sony Party-shot personal photographer at www.sonystyle.comSony today introduced the Party-shot personal photographer (model IPT-DS1)—an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.

The Party-shot camera accessory uses the camera's BIONZ™ image processor with its Face Detection and Smile Shutter™ features to take photos without the user needing to snap the shutter button.

This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer.

“With the Party-shot personal photographer, you no longer have to worry about taking photos when you are with your family or friends,” said Shigehiko Nakayama, digital imaging accessories product manager at Sony Electronics.

“Party-shot captures candid moments that tell natural life stories and also offers a new style of photography that enriches time with your family and friends.”

Compatible with the DSC-WX1 and DSC-TX1 Cyber-shot® digital cameras, the Party-shot camera accessory is mountable on nearly any tripod, so you can set it up in a convenient location in your home, especially when you are entertaining. With two AA batteries, the Party-shot camera accessory captures photos for up to 11 hours and is portable, so you can enjoy taking pictures outdoors. You can also use an AC adaptor (sold separately).


Pricing and Availability

Pre-orders will begin on August 6, 2009, at www.sonystyle.com/retail and at selected retailers nationwide. The Party-shot camera accessory will be available for about $150 in September at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

Additional information: Check-out the Sony Party-shot personal photographer at www.sonystyle.com
August 6, 2009
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