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Sharp debuts LCD TVs with Four-Primary-Color technology

Sharp introduces four models in the new LV TV Series with the Four-Primary-Color technology. This technology adds Y (yellow) to the 3 RBG (red, blue, green) primary colors, thereby improving the ability to faithfully reproduce colors. In particular, it enables both 2D and 3D images to be reproduced with quality by rendering colors such as brilliant yellow, brassy gold, and emerald green, which are difficult to reproduce using the 3 conventional primary colors. Power consumption is down by about 10% compared to previous models...
More about the unique Sharp four-primary-color technology

PRESS SUMMARY

Sharp Corporation will introduce into the Japanese market four models in the new LV Series of 3D-compatible AQUOS Quattron 3D LCD TVs with four-primary-color technology. In addition, Sharp will introduce four new high-image-quality models in the LX Series and two models in the XF Series of AQUOS Quattron LCD TVs. Both 2D and 3D images are vividly reproduced based on four-primary-color technology.

Sharp developed four-primary-color technology based on its proprietary UV2A technology*3 . This technology newly adds Y (yellow) to the three RBG (red, blue, green) primary colors, dramatically improving the ability to faithfully reproduce colors. In particular, it enables both 2D and 3D images to be reproduced with outstanding quality by vividly rendering colors such as brilliant yellow, brassy gold, and emerald green, which are difficult to reproduce using the three conventional primary colors. Further, a significant improvement in light utilization efficiency yielded a reduction in power consumption by approximately 10% compared to previous models with UV2A technology*4.

The 3D-compatible AQUOS Quattron 3D LV Series not only achieved vivid color image rendering, but also increased light utilization efficiency, providing a brightness approximately 1.8 times greater*5 than three-primary-color LCD panels, enabling users to enjoy impressive 3D images. Further, the combination of FRED*6 technology—Sharp's proprietary high-speed LCD drive technology—and Scanning LED Backlight technology*7 that reduces image lag enables 3D images to be reproduced with an exceptionally realistic sense of depth and with extremely low crosstalk.

The AQUOS Quattron LX Series also features the ability to render rich colors, and these models deliver outstanding image and audio quality for 2D pictures.

The AQUOS Quattron XF Series features an edge-lit LED backlight system to deliver outstanding image quality in a stylish full-flat slim design (only 3.9 cm thick*8).

Sharp will gradually shift to making all of its LCD TVs AQUOS Quattron models. These models will be introduced around the globe and lead the way into a new era of color video.

Additional information: More about the unique Sharp four-primary-color technology
June 1, 2010
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