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Samsung announces five ST-Series compact cameras

Samsung apparently has been waiting until the dust from CES had settled and announces five new digital compacts today. The ST6500's body is curved around the lens and angled at 7 degrees to make for a more ergonomic fit in the hand. The camera will be available in March for $229. The new ultra-slim line design ST95, ST90 and ST65 all feature 5x optical zoom and will be available in February for $199.99, $149.99 and $129.99 resp. The entry-level colorful ST30 is the tiniest of the pack and will be available in March for $99.99...

HIGHLIGHTS

Check out the current line of Samsung digital cameras at Shopping.comClick the camera section headings below for more details and specifications

Samsung ST6500

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the latest addition to its design-led camera portfolio, the ST6500, reinforcing the company's position as a global leader in digital imaging innovation and a pioneer of stylish design and ergonomic usability. The launch follows the success of Samsung's recent cameras such as the ST5000 which showcased a fluid and sleek design approach.

.The ST6500 incorporates the latest angled design, with the camera's body curved around the lens and angled at 7 degrees to make for a more ergonomic fit in the hand, an innovative step away from the conventionally designed models available in the market. The overall design helps ensure that creative images are perfectly captured, as the camera fits effortlessly in the user's hand, giving increased usability and complementing the high-quality finish with a smooth, fluid curve. The high-performing, stylish design means the ST6500 is the camera that lets you make a style statement at the latest party or social event.

The ST6500 also comes equipped with a high-quality 16-megapixel sensor, to guarantee crisp and clear images, alongside the powerful 5x zoom lens set within the camera's slim, stylish and light body. The ST6500 also reaches new levels of interaction with the consumer, through a new Smart Touch 3.0 User Interface which works with the wide 3.0” multi-purpose LCD touch screen, so users can quickly access, manage and use key features to capture their creative moments. To help confirm the latest group shot of friends and those important social gatherings are captured perfectly every time, the intelligent Smart Auto feature automatically adjusts the camera's settings to prepare you to capture the perfect image.

“Today's launch further establishes Samsung's position of leadership, setting the benchmark for the latest high performing camera designs,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “It is an important landmark for Samsung, reinforcing our position as a leading innovator in the digital camera market and showing our belief in design-led innovation. The ST6500 offers not only luxurious design and the best imaging technology, but also demonstrates our commitment to our customers, by producing user-driven innovation in the form of ergonomic style and easy-to-use functions. The ST6500 is a unique offering to the market, and a welcome change for an industry that is dominated by straight lines.”  

Samsung ST95, ST90 and ST65

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the ST95, ST90 and ST65, the latest additions to its ultra-slim, stylish design range, delivering the perfect balance between style and functionality. The latest launches reinforce Samsung's ambition to produce high performing, fashionable and portable models for all customers, which still maintain a premium and high quality feature set to guarantee great images.

The ST95, ST90 and ST65 boast impressive performance features within their ultra-slim line design. With each device measuring 16.5mm (ST90) or 17mm (ST95 and ST65), the new cameras ensure users have the most sleek and stylish compact cameras on the market to match their personal style. The compact design of each model has been specifically developed to improve the overall usability and function of the cameras. The ST95 and ST90 range boasts five fashion leading colors – silver, indigo blue(ST95 Black), pink, purple and orange – and the ST65 is also available in silver, indigo blue, emerald blue and tomato red. All three cameras can effortlessly slip into any jacket pocket for added portability, so it's ready to go whenever you need to capture that perfect picture.

The compact models incorporate leading features to maximize performance in any situation, delivering high image quality. These features include a 26mm wide lens on the ST95 and ST90, and a 27mm wide lens on the ST65 plus a 5x optical zoom lens, to ensure users can capture every detail within the frame while delivering a deeper image perspective. The camera range also boasts high definition with 16 megapixels for the ST95 and 14 megapixels for the ST90 and ST65, delivering sharp, crisp and highly detailed photographs in any environment. Whether the user wants to capture the perfect shot of friends or the latest scenic setting from their hotel window, the intelligent Smart Auto system chooses from 16 different landscape (ST65 15 mode), portrait to automatically capture the perfect image.

Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics said: “Today's launch reinforces Samsung's ability to balance our consumers' needs for style and design whilst still maintaining high performing innovative features. We know that our customers are passionate about compact and sleek design and following the global success of the ST60 and ST70, we have upgraded and streamlined the optical performance within the slim-line outer body to meet these demanding requirements. The design has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience.”

Samsung ST30

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new ultra compact camera, the ST30. The latest launch reinforces Samsung's position as a global leader in design-led innovation to meet the needs of customers. The attractive and ultra compact model incorporates leading technology benefits, to capture great images wherever you go.

“We know that not everyone wants a typically sized compact camera, and the ST30's ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood”
.The ST30's tiny size and compact design means it's the perfect camera to drop into your handbag, or tuck away in your jeans pocket. With the ST30's compact size, about the size of an average mobile phone, it's the ideal camera to use when heading out to the latest party or to catch-up with friends. The ST30 features a unique design finished with a high quality metal body and whatever the color of your party outfit, the ST30 has a color to match it.

The ST30 provides great value by bringing together an attractive design with a set of market-leading features, providing great images on the move. The ultra compact model really packs a punch, with Smart Auto focus, an internal battery charging system, a 28mm lens and 3x power optical zoom, all contained within the camera's fun-sized body. The additional image stabilization provides real value to your camera experience, preventing even the tiniest shake, resulting in sharp images no matter what your environment. The lens capabilities mean users can get more fun party moments in the frame while delivering a deeper perspective and the advanced 10.1-megapixel sensor provides sharp, crisp detail to make your images stand out from the crowd. The Smart Auto focus means the camera automatically captures the perfect shot, so you never miss an important moment during any social gathering.

“We know that not everyone wants a typically sized compact camera, and the ST30's ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The ST30's tiny size means it is the ultimate in portability and can fit in small bags and be taken anywhere. It is further evidence of our commitment to be at the forefront of creating cameras which are not only fashionable and fun but deliver a high level of usability and image quality.”

Additional information: Check out the current line of Samsung digital cameras at Shopping.com
January 20, 2011
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