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Pentax introduces 11th generation waterproof Optio W90

Pentax unveils the Optio W90, the 11th generation Optio waterproof digital camera. The new W90 is waterproof to 20 feet, shockproof to 4 feet and coldproof to sub-freezing temperatures for use in wintery, snowy activities. Furthermore, the camera features a 12.1 megapixel sensor, a wide angle 5x optical zoom (28-140mm equivalent), a 2.7 inch LCD with 16:9 widescreen aspect ratio, and captures movies in widescreen 720p HD video at 30 frames per second. Priced at $329.95 the W90 will ship in April...

PRESS SUMMARY

All about the new waterproof Pentax Optio W90 digital cameraLatest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap And Eye-Fi Connectivity

PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way.   The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects.  Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn't get any better than this.  The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

• Waterproof to 20 feet for reliable underwater photography

• Shockproof to 4 feet withstanding the rigors of extreme use

• Coldproof to sub-freezing temperatures for use in wintery, snowy activities

• 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)

• Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera

• Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)

• Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is  easy to view in strong light or underwater

• Capture movies in widescreen 720p HD video at 30 frames per second

• An HDMI port plays back beautiful high resolution imges and video on HDTVs

• Advanced Pixel Track Shake Reduction captures blur-free images in any lighting

• Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory

• Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes

• Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting

Priced at $329.95 USD, the PENTAX Optio W90 will ship in April 2010.  A waterproof infared remote control  (sold separately) for use with the PENTAX Optio W90 and other infrared compatible Optio models will be available at the same time for $29.95 USD.

Additional information: All about the new waterproof Pentax Optio W90 digital camera
February 25, 2010
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