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Panasonic launches four new LUMIX digital cameras

Panasonic announces four new Lumix digital cameras. The ZS7 (TZ10) features a 25mm ultra Wide-Angle 12x optical zoom Leica lens and Built-in GPS. The new ZR3 (ZX3) offers 25mm Wide-Angle too and 8x optical zoom, and the slim FX68 (FX66) comes also with 25mm Wide-Angle and 5x optical zoom. Last but not least is the model TS2 (FT2), the new 14.1-megapixel successor to the TS1 (FT1)  that further strengthens its toughness to be waterproof to 10m, shockproof to 2m, freezeproof to -10 degrees C and dustproof...

OVERVIEW

All about these new Panasonic LUMIX digital camerasPanasonic LUMIX DMC-ZS7 (TZ10)

Panasonic today introduced the LUMIX DMC-ZS7 (TZ10) as the newest member of its acclaimed ZS (TZ) series that has won worldwide popularity. With the AVCHD Lite HD movie recording capability, 25mm ultra wide-angle and powerful 12x optical zoom lens is packed into the compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer ZS7 (TZ10) further advanced to comprehend attractive features including the Intelligent Resolution technology as well as the built-in GPS (Global Positioning System) unit and manual exposure. An abundant of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.
Now the GPS is finally built-in the world-renowned travel companion ZS7 (TZ10) not only just to record the latitude and longitude but also to display the location information real-time while shooting or playing back the images with the information to increase the fun of travel photography.
The ZS7 (TZ10) features a 3-inch, high resolution 460,000-dot Intelligent LCD with a wide-viewing angle and AR (Anti-Reflection) coating, boasting excellent visibility during recording and playing back the photos and movies.

Panasonic LUMIX DMC-ZR3 (ZX3)

Panasonic is pleased to introduce the LUMIX DMC-ZR3 (ZX3) digital camera from ZR (ZX) series featuring powerful zoom with a remarkably slim and compact body. Newly added is an AVCHD Lite movie recording function to make the versatile camera even truly "hybrid".
The new image processing technology "Intelligent Resolution" is incorporated in the Venus Engine HD II for ZR3 (ZX3). By detecting the signals whether they are at edges of the subject, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine detail.  The 14.1-megapixel high resolution CCD reproduce the detailed images corner to corner and affordable with trimming or even more powerful Extra Optical Zoom by using the center part of it.
Notably the Sonic Speed AF in the ZR3 (ZX3) features its speed at the industry's fastest level. Combined with a high-speed start-up, this gives the ZR3 (ZX3) an ultra fast response that helps to catch even the most fleeting photo opportunities. The 2.7-inch large Intelligent LCD offers dynamic and clear view out of its small body. The battery life is also as powerful as approx. 330 pictures shooting thanks to the highly energy efficient image processing LSI, the Venus Engine HD II.
With high-quality aluminum texture which resists fingerprints and soiling, the slim, compact, pocket-fitting size of ZR3 (ZX3) is packed with a host of functions for both photos and movies to be an ideal partner for traveling or for everyday snapshots.
*Equivalent to 35mm camera: 25-200mm.

Panasonic LUMIX DMC-FX68 (FX66)

Panasonic is pleased to introduce the new 14.1-megapixel LUMIX DMC-FX68 (FX66) to the world acclaimed slim and stylish FX series.
The new image processing technology "Intelligent Resolution" is incorporated in the Venus Engine VI for FX68 (FX66). By detecting the signals whether they are at edges of the subjects, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine details. This technology is integrated in iA (Intelligent Auto) mode — a hallmark of LUMIX cameras — making it possible to offer best automatic setting according to the scene.
The powerful 5x optical zoom* can be increased its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The 25mm ultra wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 14.1-megapixel high resolution CCD reproduces the detailed images corner to corner and affordable with trimming or even more powerful Extra Optical Zoom by using the center part of it.
Notably the Sonic Speed AF in the FX68 (FX66) features its speed at the industry's fastest level. Combined with a high-speed start-up, this gives the FX68 (FX66) an industry's fastest level of response that helps to catch even the most fleeting photo opportunities. The 2.7-inch large Intelligent LCD offers dynamic and clear view out of its small body. The battery life is also as powerful as approx. 380 pictures shooting thanks to the highly energy efficient image processing LSI, the Venus Engine VI.
With a variety of color options of high-quality aluminum texture, the slim, ultra compact FX68 (FX66) best suits users who are awaiting the stylish camera that goes beyond the others.

Panasonic LUMIX DMC-TS2 (FT2)

Panasonic today introduced the new LUMIX DMC-TS2 (FT2), a successor to the LUMIX's first camera geared for active outdoor use DMC-TS1 (FT1). Featuring the AVCHD Lite HD movie recording capability, the new 14.1-megapixel TS2 (FT2) further strengthen its toughness to be waterproof to 10m, shockproof to 2m, freezeproof to -10 degrees C and dustproof. The camera is also empowered internally by the newly developed Venus Engine HD II integrating "Intelligent Resolution" technology.
The new image processing technology "Intelligent Resolution" is incorporated in the Venus Engine HD II for TS2 (FT2). By detecting the signals whether they are at edges of the subjects, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine details. It also realizes the virtual extension of 4.6x optical zoom to 6x equivalent with the Intelligent Zoom. Starting at the 28mm wide angle, and zooming up to a useful 128mm in telephoto, this camera gives you the flexibility for virtually all shooting scenes — especially underwater, where movement is often restricted and the angle of view becomes important for composing your shots.
HD motion-image recording is available in AVCHD Lite allowing longer video recordings with breathtaking HD visual and audio quality, making it a true hybrid — a single model that performs admirably as both camera and camcorder while achieving smooth, easy operation in both recording modes.

Additional information: All about these new Panasonic LUMIX digital cameras
January 26, 2010
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