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Panasonic introduces new DMC-LS85 digital camera

Panasonic introduces the new DMC-LS85 camera. Running on two AA batteries and featuring ultimate ease of use, the LS85 is a successor to the LS80. The new LS85 also offers Panasonic's iA (Intelligent Auto) mode, including four major functions (MEGA O.I.S, Intelligent ISO Control, Face Detection and Intelligent Scene Selector) that work together to provide the best possible shooting results every time. The 8.1-megapixel DMC-LS85 packages a bright F2.8 Lumix DC Vario lens with 4x optical zoom into a slim, compact body...

PRESS SUMMARY

All about the new Panasonic DMC-LS85 digital cameraPanasonic is pleased to introduce the new 8.1-megapixel DMC-LS85 camera. Running on AA batteries and featuring ultimate ease of use with iA(Intelligent Auto), the LS85 is a successor to the LS80. Setting itself apart from conventional AA battery operation cameras, the DMC-LS85 boasts a powerful 4x optical zoom and bright F2.8 high quality LUMIX DC VARIO lens (equivalent to 33mm to 132 mm on a 35mm film camera).

Intelligent Auto Mode - Great Shots Regardless of the User!
Panasonic believes that anyone, even at entry technical level of photography, should be able to take beautiful pictures with ease - this is where the iA (Intelligent Auto) mode steps in. Comprising of four major functions (MEGA O.I.S, Intelligent ISO Control, Face Detection and Intelligent Scene Selector) that work together to provide the best possible shooting results everytime. The two most advanced countermeasures against blurring – MEGA O.I.S (Optical Image Stabiliser) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur – are built into the LS85. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

In addition to these two paramount anti-blurring technologies, the Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. Plus, the Intelligent Scene Selector automatically sets the appropriate scene mode according to the scene you're going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

Building on the successor of the highly successful LS80 – the LS85 enjoys a newly added independent iA button on the top of the camera – allowing access to the iA mode directly. Once you enter iA mode, these multi-capable functions work automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Zooming in on the Lens
The 8.1-megapixel DMC-LS85 packages a bright F2.8 Lumix DC Vario lens with 4x optical zoom (33-132mm*) into a slim, compact body. Comprising 6 elements in 5 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the compact body yet delivering an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 6.4x (211mm (1)) by using the centre part of the CCD.
(1) 35mm film camera equivalent

Image-processing LSI, Venus Engine IV for High Quality Images
The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images. The multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.007 second. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

In burst shooting mode, the LS85 can snap 3.0 shots per second at full resolution (2). And in High-Speed Burst shooting mode (3), it fires off an incredible 4.5 shots per second. You also get unlimited consecutive shooting(4), which lets you keep shooting until the memory card is full. The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-LS85 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.
(2) Max. 7 images in standard mode/ 4 images in fine mode
(3) In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording
(4) The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

Additional information: All about the new Panasonic DMC-LS85 digital camera
January 16, 2009
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