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Panasonic launches 2 compact and 2 superzoom cameras

Panasonic announces the DMC-LX5, FX700, FZ100 and FZ45 digital cameras. The LX5 comes with a new high sensitivity 10.1 megapixel CCD, an F2.0 Leica lens and a 3" inch LCD. The 14.1 megapixel FX700 is a hybrid camera that records 1920 x 1080 HD movie in AVCHD and features a 5x zoom Leica lens.
The 14.1 Mp FZ100 packs full-HD recording and a 24x Leica zoom lens. The new high speed sensor realizes 60 fps in 3.5 Mp mode. The FZ45 features a 24x zoom lens too but records in AVCHD Lite only...

PRESS SUMMARY

Check-out the current line of Panasonic Lumix cameras at Shopping.comClick the section title for the full press release

Panasonic DMC-LX5

Panasonic is proud to announce a long-awaited DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide especially by the photography enthusiasts, after two years of silence. Since the birth of DMC-LX3, the new category is established in the compact camera market, which is called premium compact cameras that features high picture quality and creative descriptiveness. The new DMC-LX5 is fully re-designed in the lens, the CCD and the image processing engine together with other improvements and upgrades.
The newly developed super bright F2.0 ultra wide angle 24mm LEICA DC VARIO-SUMMICRON lens minimizes distortion for stunning, true-to-life images with outstanding resolution and detail. The 24mm of wide angle offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x (90mm)* making the LX5 even more versatile.
The highly acclaimed 10.1-megapixel CCD in the LX3 has been redesigned to achieve the expansion of dynamic range by increasing the sensitivity and the saturation. The Venus Engine FHD is also redesigned for advanced signal processing in both photo and movie recording. The high sensitivity made possible by the new sensor and the superior signal processing by the new imaging engine especially elevates the picture quality in low light situations.
For the movie recording, the DMC-LX5 is newly compatible with long time high quality HD movie recording in AVCHD Lite in addition to the conventional motion JPEG format. A host of creative options including Creative Movie mode, My Color mode and Film mode are available for more extended expression not only in photography but also in videography.
The external design is also improved to pursue high operability - the thickened grip for easier hold, the newly incorporated turn-and-push jog dial achieves various selections and setting more quickly. The hot shoe allows attachment of advanced accessories such as optional Live View Finder which helps shooting under strong daylight with high visibility. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.
The 3.0-inch large 460,000-dot high resolution Intelligent LCD is also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction offering remarkable visibility both in shooting and playing back images in any conditions from at dark night to under dazzling sunlight. Despite the high performance and the maintained size of the camera body, the battery life is extended to shoot 400 pictures (CIPA) per a single charge.
As a pocket camera of professionals and high amateurs, or an advanced camera of step-up users, the DMC-LX5 promises none-the-like picture quality and creativity backed up by crystallization of Panasonic's state-of-the-art optical and digital technologies. Leading the expressive possibility of compact cameras to even higher dimension, the DMC-LX5 starts its history that will surely be passed into legend.
* 35mm film camera equivalent: 24-90mm.

Panasonic DMC-FX700

Panasonic is pleased to announce a new addition of DMC-FX700 to the LUMIX popular FX series, that packs a host of advanced functions in a slim, stylish body. The DMC-FX700 is now truly a hybrid camera that records high quality 1,920 x 1,080 full-HD movie in AVCHD. The 14.1-megapixel DMC-FX700 also features F2.2 super bright 24mm ultra wide angle LEICA DC VARIO-SUMMICRON lens with 5x optical zoom* to make the camera even more versatile from shooting dynamic landscapes to the moving subject in low-lit situations such as indoors or at night.
The iA (Intelligent Auto) mode - an advancing hallmark of LUMIX - now comprehends Motion Deblur mode** and Intelligent Burst mode. The Motion Deblur mode is available by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the DMC-FX700 thoroughly prevents any kind of blur - whether the blur is caused by a handshake or the subject's motion. The new Intelligent Burst mode determines the frame rate in the burst shooting according to the speed of subject's motion. The POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.
To realize a high speed and accurate image processing, both the image sensor and the image processing LSI are re-engineered. The new 14.1-megapixel MOS sensor achieves high speed consecutive shooting and full-HD movie recording with high resolution and high sensitivity.
And the new image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 5x optical zoom* increases its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF and a quick start-up time give the DMC-FX700 super high speed response that helps to catch even the most fleeting photo opportunities.
Now the 3.0-inch large Intelligent LCD offers full touch control and easy view both in shooting and playing back images. You can not only set the menu or the focus on the intended subject but also release the shutter subsequently. For advanced creative freedom, A/S/M mode is available to set shutter speed and aperture that best express the photographer's intention.
Despite its compact, slim and stylish look, the DMC-FX700 offers versatile ways of recording memories not only in beautiful photo but also in high quality movie with ultimate ease of operation.
* Equivalent to 35mm camera: 24-120mm.
** The picture size may be reduced.


Panasonic DMC-FZ100

Panasonic is pleased to introduce new DMC-FZ100, top-of-the-line of LUMIX popular FZ series that packs a powerful optical zoom and creative options including manual operation, adding full-HD movie recording capability. The newly developed LEICA DC VARIO-ELMARIT lens in the DMC-FZ100 extends its optical zoom range from 27mm to 25mm at wide end and the zoom power from 18x to 24x to be even more versatile compared with the DMC-FZ35*. Also the newly developed 14.1-megapixel MOS sensor lets the FZ100 record high quality 1,920 x 1,080 full-HD movie as smooth as 60i (NTSC) / 50i (PAL). Together with a host of options, the unlimited expression of not only photo but also of movie is now easily available with FZ100. The high speed MOS sensor realizes the industry's fastest level of burst shooting in 14.1-megapixel full resolution at 11 fps with mechanical shutter and even 60 fps in 3.5-megapixel recording mode**. It also enables the camera to record high speed movie at 220 fps in QVGA size, to capture the motion of a subject the naked eyes cannot see.
The new image processing LSI the Venus Engine FHD assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 24x optical zoom* can be increased its power to 32x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF in the FZ100 features its speed at the industry's fastest level. Combined with a high-speed start-up, this gives the FZ100 an industry's fastest level of response that helps to catch even the most fleeting photo opportunities.
The manual control of FZ100 elevates the operability even higher with the incorporation of new jog dial. Focus switch is newly equipped on the lens barrel true to the system camera. User can enjoy creative shooting expressing their intention not only in photo but also in movie, utilizing a host of options including Creative Movie mode and My Color mode.
The iA (Intelligent Auto) mode - an advancing hallmark of LUMIX - now comprehends Motion Deblur mode***. The Motion Deblur mode is available by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the DMC-FZ100 thoroughly prevents any kind of blur - whether the blur is caused by a handshake or the subject's motion. The POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.
The 3.0-inch free-angle Intelligent LCD has now 460,000-dot high resolution to dramatically, improve visibility during recording and playback. The battery life is also as powerful as approx. 410 pictures shooting thanks to the high energy efficient MOS sensor and image processing LSI, the Venus Engine FHD.
Recording both high quality photo and movie with super fast response at 25mm ultra wide angle to super telephoto 24x, the DMC-FZ100 is none-the-like versatile digital compact camera with functions that satisfies users at any level of photography from beginners to high amateurs.
* Equivalent to 35mm camera: 25-600mm.
** In the high speed burst shooting at 60 fps, the picture size is 3.5-megapixel (16:9), 3-megapixel (3:2), 2.5-megapixel (4:3) or 2-megapixel (1:1).
*** The picture size may be reduced.


Panasonic DMC-FZ45(FZ40)

Panasonic is pleased to introduce another feature-packed hybrid digital compact camera with 14.1-megapixel DMC-FZ45(FZ40) from the popular FZ series that combines a powerful optical zoom and creative options including manual operation. The newly developed LEICA DC VARIO-ELMARIT lens in the DMC-FZ45(FZ40) extends its optical zoom range from 27mm to 25mm at wide end and the zoom power from 18x to 24x to be even more versatile compared to the DMC-FZ35*. The new image processing LSI the Venus Engine HD II achieves high picture quality in both photo and HD movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 24x optical zoom* can increases its power to 32x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF in the FZ45(FZ40) features its speed at the industry's fastest level. Combined with a high-speed start-up, this gives the FZ45(FZ40) an industry's fastest level of response that helps to catch even the most fleeting photo opportunities.
The manual control of FZ45(FZ40) elevates the operability even higher with the incorporation of new jog dial. A focus button lets users change its setting quickly according to the shooting condition. User can enjoy creative shooting expressing their intention not only in photo but also in movie, utilizing a host of options including Creative Movie mode and My Color mode.
Panasonic's iA (Intelligent Auto) mode — a hallmark of LUMIX cameras - includes POWER O.I.S. (Optical Image Stabilizer) which features double the repression power compared to the conventional image stabilization system, MEGA O.I.S. The hand-shake, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is effectively compensated by the new POWER O.I.S. to enjoy blur-free photography even using high-powered zoom. The iA mode is also available in movie recording mode. It automatically selects the most suitable Scene mode and helps to correct handshake, focus and brightness problems — making the iA mode your one-stop solution to capture beautiful still and motion images.
The 3.0-inch 230,000-dot Intelligent LCD assures high visibility during both recording images and playing back them. Despite its outstanding performance, the DMC-FZ45(FZ40) excels in the energy efficiency extending the battery life up to 580 shots (CIPA) per a single charge.
Recording both high quality photo and movie with super fast response at 25mm ultra wide angle to super telephoto 24x, the DMC-FZ45(FZ40) is none-the-like versatile digital compact camera with functions that satisfies users at any level of photography from beginners to high amateurs.
*Equivalent to 35mm camera: 25-600mm

Additional information: Check-out the current line of Panasonic Lumix cameras at Shopping.com
July 21, 2010
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