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Panasonic to launch 3D lens for its G Micro System

Panasonic announces the development of the world's first twin-lens digital interchangeable 3D lens for its LUMIX G Micro System. Until now, 3D-capable interchangeable lens system cameras have used panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties capturing moving objects. The new 3D lens features two optical systems installed within a single lens, creating stereo images from the left and right lenses...

PRESS SUMMARY

Check-out the Panasonic Lumix G10 specifications & reviewsThe new lens allows users to shoot landscapes, their family and friends, and more in high-quality 3D, and enjoy viewing on a 3D VIERA television at home.

Panasonic Corporation today announced the development of the world's first*1 twin-lens digital interchangeable 3D lens for its LUMIX G Micro System*2. The new addition to the powerful lineup of interchangeable lenses for the G Series will enable high-quality shooting in 3D. As 3D content becomes ever more popular across a variety of media, Panasonic plans to release this new lens for sale before the end of the year and enhance the joy of digital photography by adding another dimension.

This year, the "First Year of 3D Era," Panasonic has spearheaded the industry by launching 3D-capable VIERA televisions and 3D Blu-ray DiscTM players. While 3D content, including movies and sports, has become more widely available for viewing, there are many customers who want to enjoy 3D shooting themselves. This new lens responds to such demand. It allows users to shoot landscapes, their family and friends, and more in high-quality 3D, and enjoy viewing on a 3D VIERA television at home.

Until now, 3D-capable interchangeable lens system cameras have used panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties capturing moving objects.

Panasonic's new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system. Thanks to Panasonic's advanced technologies in optics, image processing system, and lens barrel design, the 3D lens still retains an extremely compact size.

This new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting with cameras without a special structure for 3D shooting. It produces 3D images without distortion or time lag between left and right images, even for moving objects. The 3D images, even close-up shots, taken with this lens are easy on the eyes when viewed on 3D VIERA televisions.

Panasonic has led the industry in bringing a true-to-life 3D experience to its customers, and will continue to expand its lineup of 3D products with innovative technologies.

*1: For an interchangeable lens system camera as of July 28, 2010, according to a Panasonic survey.
*2: Compatible models to be announced.

Additional information: Check-out the Panasonic Lumix G10 specifications & reviews
July 28, 2010
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