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Four colorful members in the Olympus FE-family

Olympus adds 4 new models to the FE-Series, all 14 Megapixel models with up to 5x wide optical zoom, panorama and distance shots are a cinch. Three of the models come with a practical USB charger and all are available in a range of colors that are especially brilliant thanks to a Double-Layered Crystal Shell finish. The FE-5030, FE-4040, FE-4030 and FE-47 follow an easy-to-use 'one button, one function' design, but if you still need help a convenient In-Camera Help Guide will lead you in the right direction. Availability is planned for March...

PRESS SUMMARY

All about the new Olympus FE digital camera lineFour new cameras in a kaleidoscopic range of colors join the Olympus FE series. Perfect for quality hounds on a budget, the 14 Megapixel models are jam packed with technology. But that doesn't mean they are difficult to use: these beauties make capturing great shots easy. For example, AF tracking keeps moving subjects in focus, while i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly. Advanced Face Detection Technology and the artistic Magic Filters are also on hand. With up to 5x wide optical zoom, panorama and distance shots are a cinch. An SD card slot means worries about space are a thing of the past. Three of the models come with a practical USB charger and all are available in a range of colors that are especially brilliant thanks to a Double-Layered Crystal Shell finish. The FE-5030, FE-4040, FE-4030 and FE-47 hit stores in March 2010.

Olympus FE-5030
Combining user friendly features and impressive high-tech, the USB chargeable FE-5030 delivers results that are nothing to scoff at. With its 5x wide optical zoom (26-130mm*), the FE series leader will snap party group portraits and the stage at shows with equal ease. Budding artists will enjoy playing with the four Magic Filters and viewing results on the 6.9cm/2.7” LCD: Pop Art, Fish-Eye, Sketch, and Pin Hole will give pictures a whole new look. An SD card slot supplies more than enough room for all masterpieces. Other practical features to support the pursuit of that perfect shot include Dual Image Stabilization, AF tracking, i-Auto mode, and Advanced Face Detection Technology. Finished with a brilliant Double-Layered Crystal Shell, the FE-5030 will steal the spotlight whether it is Indium Grey, Aquamarine Blue, Flamingo Pink, or Pure White.

Olympus FE-4040, FE-4030
The 14 Megapixel FE-4040 and FE-4030 are so slim; you won't even notice they are there until you need them. Stylish as can be, they also impress with their 4x wide optical zoom (26-105mm*), an SD card slot, USB charger and a range of practical options. AF tracking, i-Auto mode, Magic Filters (Fish Eye, Pop Art, Sketch and Pin Hole), and Advanced Face Detection are all on board to make shooting easy. Shaky hands will also appreciate blur free images with a range of stabilization features, such as the FE-4040's Dual Image Stabilization. In addition, a 6.9cm/2.7” LCD makes for comfortable viewing or framing. Available in Indium Grey, Aquamarine Blue, Flamingo Pink, and Pure White, a Double-Layered Crystal Shell gives them extra sheen.

Olympus FE-47
Eye-popping in Double-Layered Crystal Shell Silver, Black, Blue, or Red the FE-47 is an exercise in point-and-shoot simplicity. Anything you cast your gaze on is caught in 14 Megapixel clarity with the 5x optical zoom (36-180mm*). And since the camera runs on standard AA batteries, finding more power is never an issue. Functions such as i-Auto, AF tracking Advanced Face Detection Technology, and Digital Image Stabilisation ensure shooting freedom while four Magic Filters encourage creativity. Whether changing a picture's atmosphere with Pop Art, Sketch, Pin Hole, and Fish Eye or simply snapping away, the FE-47 is a versatile alternative for any occasion.

The FE-5030, FE-4040, FE-4030 and FE-47 follow an easy-to-use ‘one button, one function' design principle, but if you still need help their convenient In-Camera Help Guide will lead you in the right direction. The four models come with the new [ib] software CD and will become available in March 2010.

Main features:

FE-5030
• Wide 5x miniature optical zoom (26-130mm*)
• 14 Megapixels
• Dual Image Stabilisation
• Intelligent Auto Mode (i-Auto) and AF tracking
• Advanced Face Detection
• 6.9cm/2.7” LCD (230,000 dots)
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD** card compatible
• In-Camera Help Guide
• USB charging

FE-4040 and FE-4030
• 4x wide optical zoom (26-105mm*)
• 14 Megapixels
• Dual Image Stabilisation combining mechanical and digital image stabilisation (FE-4040), Digital Image Stabilisation (FE-4030)
• Intelligent Auto Mode (i-Auto) and AF tracking
• Advanced Face Detection
• 6.9cm/2.7” LCD (230,000 dots)
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD** card compatible
• In-Camera Help Guide
• USB charging

FE-47
• 5x optical zoom (36-180mm*)
• 14 Megapixels
• Digital Image Stabilisation
• Intelligent Auto Mode (i-Auto) and AF tracking
• 6.9cm/2.7” LCD (230,000 dots)
• Advanced Face Detection
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD** card compatible
• In-Camera Help Guide

* Equivalent to a 35mm camera
** SD is a trademark of SD Card Association

Additional information: All about the new Olympus FE digital camera line
January 7, 2010
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