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Olympus unveils its unique E-P1 digital PEN camera

The introduction of the Olympus E-P1 digital camera turned out to be bumpy road with many holes, but with this new "digital PEN camera", Olympus has really created an exceptional camera, both in terms of design and technology. The 12.3 megapixel camera, with its retro, yet functional look fits easily in a jacket pocket or a handbag. The Olympus E-P1 - in either silver or white - will be available in July. The E-P1 body goes for $749; with a Zuiko 14-42mm f3.5/5.6 lens for $799 and with a Zuiko 17mm f2.8 with optical viewfinder for $899...

PRESS SUMMARY

All about the new Olympus E-P1 digital PEN cameraExperience Incredible Multimedia Creative Freedom Blended with Digital SLR Image Quality, HD Video and Stereo Audio in a Compact Camera Body

A new era of digital imaging begins today with the launch of the Olympus E-P1. The world's smallest 12.3-megapixel interchangeable lens system camera blends the high-quality still images of a digital single lens reflex (DSLR) with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body. The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today's visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera.

Capture More of the Life You Live
Shooting spontaneous images of your daily life usually means snapping small, grainy images with your cell phone or using a point-and-shoot if it's handy. A DSLR delivers incredible image quality, but most aren't compact enough to roam with you. Now, the E-P1 changes the game with a compact body that delivers the professional quality images of a DSLR without the bulk. Moreover, its sharp HD video capture and stereo audio helps you live a better-documented life because you're carrying one portable camera rather than a DSLR, an HD camcorder and a high-end audio device.

You can share more of your life with the world when the E-P1 travels with you. Make your Facebook, MySpace, Flickr, YouTube, Twitter and personal blog postings unique by capturing and sharing more videos and photos. You can chronicle more of the life you actually lead, rather than just special occasions you prepare for, like weddings, holidays and birthday parties. Since it's the only camera to offer in-camera art filters for both still photography and videos with high-end audio, even your everyday activities will look and sound amazing!

“The E-P1 is designed for the mobile, visual generation that lives active lives online and off, and its portability ensures that it will go with you wherever life takes you,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “As someone who has shot with an SLR most of my life, I'm excited that SLR-quality images can be captured with a camera this compact and portable. The E-P1 truly allows you to capture it all with the highest still photo image quality blended with HD video, high-end audio, multiple exposure and creative art filters in one small, stylish camera.”

Innovation since 1959: The Olympus PEN
They say that the pen is mightier than the sword, and now the E-P1 takes self-expression to a whole new, powerful level. Olympus has a long history of miniaturizing camera technology. The first-generation Olympus PEN appeared in 1959 and led the way to high-quality images in a small package, matching SLR cameras' performance of the era.

Today, Olympus utilized its miniaturizing and engineering expertise to create a slimmer body, removing the optical viewfinder and mirror box found inside a traditional DSLR, to create a small but high-quality interchangeable lens camera. By reducing its lens mount diameter, Olympus also enabled the production of smaller and lighter lenses to match the E-P1's body size.

Beautifully Designed Stainless-Steel Body
The new camera's high-end, stainless-steel body is easy to handle and carry, and has the styling and refinement of a precision watch. Its retro-chic look turns heads, from tech aficionados and camera buffs to the fashion-conscious and everyday point-and-shooter. Built to be solid, it fits comfortably in a jacket pocket or a handbag for a night on the town, or to take on any spontaneous adventure. The E-P1 lets you do more and go more places while capturing your life, thanks to its compact size – 4.75"(W) x 2.75" (H) x 1.43" (D) – and light 11.8-ounce body. Attention to detail is visible in every aspect of the camera's retro-style metal body design, available in either silver or white with accompanying new small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) and 17mm f2.8 (34mm equivalent).

The new E-P1 offers many great features derived from the E-System, as well as many breakthrough innovations, including:

• Superior DSLR Image Quality
• In-body Image Stabilization
• Amazing 3-inch LCD
• Proven Dust Reduction System
• 12 megapixels with next-generation TruePic™ V
• HD video with high-quality stereo audio
• In-camera creative features (for still images and video)
• Multiple exposures
• Multi-aspect shooting
• Multimedia slideshows
• Digital leveler
• Magnified focus assist
• 18x18 metering modes
• Small accessories for small camera

Availability
The Olympus E-P1 will be available in July 2009. It includes E-P1 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-P1 Body Estimated Street Price: $749.99
E-P1 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $799.99
E-P1 Body with ED 17mm f2.8 with optical viewfinder Estimated Street Price: $899.99

Additional information: All about the new Olympus E-P1 digital PEN camera
June 16, 2009
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