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Olympus adds new TOUGH-3000 to its TOUGH family

Olympus unveils the new TOUGH-3000 for your wet, bumpy and winter roads: waterproof to 3m, shockproof to 1.5m, freezeproof to -10°C. The 12 Megapixel model features a 3.6x wide optical zoom (28-102mm) lens, a 6.9cm  /2.7" HyperCrystal III LCD, 1GB internal memory, SD Card compatible, and Dual Image Stabilization. The camera offers HD movie recording and your can show your movies on a TV connected via HDMI, where you may flip through images easily on the spot with Photo Surfing. The Olympus TOUGH-3000 is available in March...

PRESS SUMMARY

All about the new Olympus TOUGH-3000 digital cameraPerfect for everyday adventures, the new µ TOUGH-3000 is the latest addition to Olympus' school of hard knocks. With new features such as an HD movie function and [ib] software, the wallet-friendly model aims to please. It inherits the award-winning µ TOUGH-8000 3.6x wide optical zoom, and has been fitted with everything from Dual Image Stabilisation to Magic Filters. Waterproof to 3m***, shockproof to 1.5m**, and freezeproof to -10°C, the 12 Megapixel model will be available from March 2010.

Whether it's being flung into a backpack or passed around at a family party, you'll never have to worry about getting the µ TOUGH-3000 back in one piece. But the model isn't just sturdy – it has a number of new features to boot:

• HD movie recording and HDMI interface
• 1 GB internal memory and SD card slot
• Photo Surfing
• [ib] software
• USB charging

Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus' new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*). Also a plus: you'll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.

Besides all that, the µ TOUGH-3000's In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.

The shockproof, waterproof and freezeproof µ TOUGH-3000 is an affordable solution to capture all of life's surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.

The Olympus µ TOUGH-3000 – main features:
• Shockproof to 1.5m**, waterproof to 3m***, freezeproof to -10°C and scratchproof
• 3.6x wide optical zoom (28-102mm*)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• HD movie recording and HDMI technology
• 12 Megapixels
• 1GB internal memory and SD**** Card compatible
• Photo Surfing and [ib] software
• 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
• Advanced Face Detection and Shadow Adjustment Technology
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Magic Filters
• In-Camera Manual
• USB charging

* Equivalent to a 35mm camera
** Equivalent to MIL Standard (Olympus test conditions)
*** According to IEC standard publication 529 IPX8
**** SD is a trademark of SD Card Association

Additional information: All about the new Olympus TOUGH-3000 digital camera
January 7, 2010
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