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LG launches ARENA, fully-loaded Multimedia flagship phone

LG launches the LG Arena, a fully loaded multimedia phone offering a new audio and video experience through LGs 3D S-Class User Interface. In addition, it is the first and currently the only multimedia phone for the global market to use Dolby Mobile to deliver a surround sound experience for video content and enhance the sound of music content. All of these powerful features are packed in a sleek metal body, sized at 105.9 x 55.3 x 11.95 mm. The Arena will be available in silver and black titanium in Europe in March and then globally...

PRESS SUMMARY

LG launches ARENA, fully-loaded Multimedia flagship phone - digital camera and photography newsLG Electronics, a worldwide technology and design leader in mobile communications, today announced the launch of LG ARENA (LG-KM900) at the World Mobile Congress 2009. ARENA is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG's intuitive new 3D S-Class User Interface (UI).

ARENA, LG's new flagship model for 2009, is packed with top-of-the-line multimedia features and a totally new 3D UI of the next generation. It is the first and currently the only multimedia phone for the global market to use Dolby Mobile from Dolby Laboratories, Inc. (NYSE: DLB) to deliver an exhilarating surround sound experience for video content and enhance the sound of music content.

“What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has appeared on a phone before,” said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. “We surveyed consumers and found that they were unhappy with current interfaces. They wanted a simple, fast and fun way to use multimedia and other features, but also an experience that was dynamic and interesting. We've done this so well with our brand new S-Class UI that it will set new standards for handsets in both functionality and fun.”

The intuitive 3D S-Class UI – S for superior - makes its debut with ARENA and will be featured in other premium LG models launching later this year.

3D S-Class User Interface

Intuitive

Intuitive and life-like touch-based 3D menus take the fuss out of searching through contacts and multimedia content, perfect for anyone more comfortable with a traditional analogue experience.  Reel Scrolling lays out menus as if they were on a film reel, providing icons for each choice that are so easy-to-understand no further explanation is needed. Dragging a finger across the S-Class UI's 3D reels allows users to scroll through entertainment options.

In ARENA's camera mode, an intuitive on-screen dial, similar to those found on many high-end standalone camera, makes it easy to customize shot settings for picture-perfect results.

Fast

ARENA's S-Class UI was designed from the very start to leverage the advantages of touchscreens to eliminate unnecessary menus and steps. At its core is a cube layout that provides four customizable home screens that provides fast access to all features by flipping the cube with the flick of a finger. With multiple faces, the cube allows for four times more shortcuts than a single screen, making menus easier to access.

Also created with fast access in mind are ARENA's Elastic Lists, which make it easier to browse through contacts and other catalogued information. When touched, list items stretch like a rubber band to provide more detailed information, options or easy editing. This eliminates the extra step of switching to a new screen, saving time and making it easier to browse to other choices as well.

Fast yet smooth 3D transitions between menus are made possible by the perfect pairing of LG's S-Class UI and a powerful AMD processor.

Fun

Colourful graphics give ARENA a sense of dynamism and fun found in no other phone. ARENA's dynamic graphics are especially evident in the phone's Floating Image Gallery. When held upright, the phone displays photos neatly in rows. But turn the phone on its side and the photos cascade off the screen and reappear much larger. Sliding a finger from top to bottom, shows photos taken on different days. Dragging a finger from left-to-right shows photos taken on the same day.

Going one step further, its Tactile Analogue Alarm Clock and Radio Tuner make it almost feel like moving a clock's hands or turning an actual dial.

The S-Class UI is the perfect 3D gateway to enter ARENA's amazing multimedia environment, which includes immersive audio and razor sharp video for the perfect portable entertainment experience.

Multimedia Features that Come Alive

ARENA is the world's first globally released handset with Dolby Mobile surround sound. This technology unleashes the power of surround sound for movies and video and delivers rich, resonant sound for music. A range of equalizer presets to fit all genres and individual tastes make the experience even better. A built-in FM transmitter means ARENA can play music wirelessly through a car or home stereo. A standard 3.5 mm audio jack means ARENA can be paired with any headphones.

LG ARENA's large 3.0-inch full touchscreen display has incredible WVGA resolution, which is four times sharper than QVGA. With the clearest LCD screen available on a mobile phone, ARENA is ideal for watching DVD quality DivX or Xvid movies on-the-go.

D1 recording capability captures DVD-resolution video that looks great even when played back on a large TV. For added fun and versatility, ARENA can record 120 frames per second slow motion video to catch every detail.

ARENA can handle hundreds of music and movie files with 40 GB of storage, including 8GB of internal memory and a micro SD slot. The powerful battery provides up to 30 hours of MP3 playtime and 300 hours of standby time.

The five megapixel camera goes far beyond what is found on most phones, with high-end features and incredible image quality comparable to that of a standalone camera. The ability to set the camera for auto or manual focus help perfectly preserve each moment.

ARENA's audio, video and photos can easily be shared on social networking sites, thanks to 3G HSDPA 7.2 networks and Wi-Fi.

The phone also supports Google Mobile Service which includes Google search, Google Maps, Gmail, YouTube and Google Blogs. A-GPS and geo-tagging are also possible. ARENA's multi-touch capabilities greatly enhance the web surfing experience.

All of these powerful features are packed in ARENA's sleek and refined metal body, perfectly sized to grab and go at 105.9 x 55.3 x 11.95 mm. Tempered glass over the touchscreen ensures long-lasting durability to keep the phone looking sophisticated and clean. ARENA will be available in silver and black titanium colour schemes.
With its official launch at the Mobile World Congress, ARENA will initially be available in Europe in March and then globally.

* Google Mobile Service applications may vary according to service provider.
February 18, 2009
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