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Fujifilm A150 and A100 combine quality with economy

Fujifilm announces two new 'A' series compact cameras, the A100 and the A150. The 10 Mp A150 features a 3x optical zoom lens, and a 3" LCD screen with 230,000 dots resolution. The new A150 offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise. The Fujifilm A100 offers the same set of features except for the LCD screen which measures 2.7". At this time the model A100 is only announced in Europe...

PRESS SUMMARY

All about the new Fujifilm A150 digital compact cameraFujifilm announces the launch of two new 'A' series compact cameras – the A150 and the A100 – continuing the success of the hugely popular A-series range of fun, easy-to-use compact cameras.

Many people want a camera that's easy on the wallet, high on performance and user-friendly, but don't want to be confused by too many functions and settings. Fujifilm's new 'A' series compacts provide just that; basic, but highly-effective technology and great image quality, all within an elegant and stylish shell. The Fujifilm A100 and A150 are ideal compact cameras for families, grandparents and kids alike, or for anyone who is investing in their first digital camera.

These camera models may be extremely easy to use, but no compromises have been made on functionality. Both models feature a core specification of 10 Megapixels, high sensitivity settings up to ISO 1600 which means that even in challenging low-light conditions, such as cloudy and rainy weather the image quality still shines through. Fujifilm's famous Face Detection technology ensures that facial features remain sharp and beautifully exposed - it's so clever that it even instantly removes horrible red-eye. A value-range compact camera, the A100 and A150 also include Picture Stabilization technology enabling you to say goodbye to blurry, fuzzy images, and say hello to pin-sharp, crystal clear images at the touch of a button. The A100 and A150 both include a high quality Fujinon 3x zoom, with an added 5.7x digital zoom. Combined, they offer an impressive and versatile 17.1x total zoom range. Why wait for the entertainment to come to you when you can shoot the action from where you stand?

Strike a Pose
For added peace of mind Fujifilm have included 14 useful pre-programmed scene modes. So, if you want to capture a photo of the perfect sand-castle being built switch the camera to "Beach" mode; drinks in the disco-bar with friends can be captured perfectly in "Party" mode. These clever Scene Positions mean that the camera automatically selects the appropriate shutter speed, exposure and white balance to suit the scene and guarantee the best picture possible. Sounds complicated, but with the Fujifilm A150 and A100 it's as easy as pushing a button. Maximum results, minimum effort.

For an even greater choice the A150 features an impressive 3" LCD screen, while the A100 features a 2.7" LCD screen.

In addition to stills, you can also create your own movies with sound. The A100 and A150's QVGA Movie Mode enable users to create their own 30 frames per second video clips in camera.

The A150 and A100 feature 20MB of internal memory, which is a great back-up storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Again Fujifilm have produced two cameras that deliver three key features; excellent image quality, simple operation and enviable good looks, with a price tag that will put a smile on your face and money left in your wallet.

Features at a glance:

• 10 Megapixels
• 3x zoom and 5.7 digital zoom – total zoom range of 17.1
• Face Detection technology with automatic red-eye removal
• ISO 1600 sensitivity
• Picture Stabilization mode
• Movie Mode with sound
• Powered by two AA batteries
• 14 scene modes
• A150 – 3" LCD screen
• A100 – 2.7" LCD screen
• 21.7mm thin

Availability & pricing

The A100 and A150 will be available from end of February. Pricing will be announced nearer to the date of the launch.

Additional information: All about the new Fujifilm A150 digital compact camera
February 4, 2009
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