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Fujiflim introduces four new compact digital cameras

Fujifilm unveils four new compact digital cameras. The FinePix Z37 offers a 10 megapixel CCD, 3x optical zoom and a 2.7-inch LCD screen, to be available in August for $149.95. The Finepix J38 with a 12 megapixel CCD, a 3x Fujinon optical zoom lens and a 2.7-inch LCD goes for a retail price of $129.95. The Finepix A170 and A220 are the latest members of the affordable A-Series. The new 10 megapixel A170 and 12 megapixel A220 both feature a 3x optical zoom lens and a 2.7" LCD too. Prices will be $89.95 and $99.95 resp....

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All about the new Finepix compact digital cameras The Fujifilm FinePix Z37

SR Auto Mode Keeps Users Snapping and Blog Mode Keeps Users Sharing

FUJIFILM U.S.A., Inc. today announced the launch of FinePix Z37, their latest addition to their top-selling range of Z-series digital cameras targeted at the tech-savvy, fashionista consumer. With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone.

"Meeting the demands of today's tech savvy youths, Fujifilm is offering its young consumers an affordable camera with social networking tools and features making it easier to take and share the best pictures possible." said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "And like the previous Z-series cameras, the FinePix Z37 maintains the visual appeal that this demographic likes."

Style & Substance
Thinner, sexier and bolder than previous Z-series models, the FinePix Z37 is a party camera that loves to be the center of attention. The FinePix Z37 combines a 10-MegaPixel CCD sensor, a sharp 3x optical zoom lens and a 2.7” LCD screen in its incredibly thin 19.1 mm metal front body, making it easy to be stashed in the tightest of jean pockets. Available in a choice of blue, green or violet, the FinePix Z37 is able to match anyone's style and personality.

The FinePix Z37 has many great features to highlight – the ‘Blog Mode' is a social networker's staple, allowing users to automatically resize images and movies making them ready for web use. In addition, Fujifilm's ‘Scene Recognition Auto' (SR AUTO) Mode' cleverly detects the correct scene setting without the need to pre-select the mode on the camera, making it even easier to take the best pictures possible.

The FinePix Z37 is also packed with the following noteworthy features:

• Maximum ISO sensitivity up to 1600: With the high ISO of up to 1600, the FinePix Z37 can capture quality shots in low light situations.
• Scene Recognition AUTO (SR AUTO): Enables the camera to intelligently recognize six types of scenes automatically - Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait modes.
• Face Detection with Automatic Red-Eye Removal: The FinePix Z37 identifies up to 10 human faces in a scene and sets the correct focus and exposure, regardless of where subjects are located within the frame. After a shot is captured, the camera automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.
• Picture Stabilization Mode: Picture Stabilization uses the heightened sensitivity of the FinePix Z37 to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.
• One Touch Movie: With a separate one touch movie shutter, it's easy to capture movies at VGA quality 30 frames per second with sound.
• Micro Thumbnail: The FinePix Z37 displays up to 100 thumbnail images on its 2.7” LCD screen.
• SD/SDHC Compatible slot: A single media slot that accepts SD/SD-HC media cards.
• Battery Life: Long-life rechargeable Li-ion battery.

The FinePix Z37 will debut in August 2009 at a retail price of $149.95.


The Fujifilm FinePix J38

New FinePix J38 Continues J-Series Momentum by Merging Style with the Latest Technologies at Value Price Point

FUJIFILM U.S.A., Inc. today announced the newest addition to its popular J-series line-up with the FinePix J38 digital camera. With its sleek design and powerful features, the FinePix J38 is a great digital camera option for the consumer on a budget who doesn't want to sacrifice great quality or style for a lower price.

At only 20 mm thick, the FinePix J38 is the perfect on-the-go camera fitting easily into a shirt pocket or hand bag. Despite its size, the FinePix J38 black metal front body houses a 12-MegaPixel CCD, a 3x Fujinon optical zoom lens and a brilliant 2.7” high resolution LCD which displays images with sharpness and clarity. The J38 also has new SR Auto, Face Detection with Auto Red Eye Correction and Panoramic Shooting Modes.

Automatic Scene Recognition
The FinePix J38 features Fujifilm's new SR Auto mode (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the camera will optimize the ideal exposure, focus, white balance and ISO, and engage Face Detection and Picture Stabilization as needed, for the scene to ensure the best quality picture is captured with ease.

Fujifilm's FinePix J38 also offers the following value-adding features:

• Face Detection Technology: Fujifilm's renowned Face Detection Technology with Automatic Red Eye correction also comes standard on the FinePix J38.
• Panoramic Shooting Mode: Lets you capture and combine up to three consecutive shots, creating one large panoramic shot.
• Picture Stabilization: The FinePix J38 has Fujifilm's Picture Stabilization which ensures clear blur-free photos.
• Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions.
• Low Light Shooting: Utilizes ISO settings of up to 3200 at 3MP, to capture stunning images even in low light.
• Battery Life: Long-life rechargeable Li-ion battery for extended shot life.

“It's important to offer an affordable digital camera without compromising performance or style,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “With an overwhelming consumer response to the initial J-series cameras, we wanted to give our customers even better features for the same low prices.”

The FinePix J38 will debut in late August 2009 with a retail price of $129.95.


Fujifilm Finepix A170 and A220

Slim (21.9 mm), AA Battery Powered Digital Still Cameras Shine with 10-MP and 12-MP, 3x Optical Zoom and SR AUTO

FUJIFILM U.S.A. Inc. today announced the launch of two new entry-level digital cameras – the A170 and A220. Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A170 and A220 encompass all the necessary features essential to today's users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for quick, convenient, photography on the go.

The 10-MegaPixel A170 and 12-MegaPixel A220 both feature a 3.0x optical zoom lens that was developed specifically for the A-series by Fujinon and a large, 2.7”, 230k-pixel resolution LCD. They also offer Fujifilm's Picture Stabilization with ISO levels of up to 1600 that automatically chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

Automatic Scene Recognition
Both the A170 and A220 feature Fujifilm's new SR Auto Mode (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the cameras will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

Other noteworthy features found on the A170 and A220 include:
• Face Detection Technology: Fujifilm's renowned Face Detection Technology comes standard in both models.
• Panoramic Shooting Mode: Captures and combines up to three consecutive shots, creating one large panoramic shot.
• Movie Mode: Captures movies with zoom and sound at 30 frames per second with sound.
• Internal Memory: When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
• AA Battery: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A170 and A220 combine this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

The A170 will debut in late July 2009 with a retail price of $89.95, and the A220 will be available in mid-August 2009 at the retail price of $99.95.

Additional information: All about the new Finepix compact digital cameras
July 22, 2009
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