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Canon expands Digital ELPH / IXUS digital camera series

Canon expands its ELPH / IXUS series with the new SD970 (IXUS 990) IS, SD960 IS (IXUS 110) IS, SD780 (IXUS 100) IS and SD1200 (IXUS 95) IS digital cameras. As you will notice, there's hardly any logic in the US and EU names and to me - better opinions are welcome - it seems a successful attempt to confuse the international traveler / buyer. The PowerShot SD970 IS is scheduled to be available in mid-April for $379.99. The SD960, SD780, and the SD1200 are scheduled to be available in March for $329.99, $279.99 and $229.99 respectively...
All about the new Canon PowerShot SD1200 IS digital camera

PRESS SUMMARY

Canon PowerShot SD970 IS, SD960 IS, SD780 IS and SD1200 IS Digital ELPH Cameras

Whether the activity du jour involves dancing 'til dawn, attending a black-tie gala or a quiet evening for two, Canon's colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.

The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the "ultimate" in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What's more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $379.99.

The elegance and beauty of the Canon PowerShot SD960 IS Digital ELPH Camera epitomizes the ELPH series persona. The camera comes in four subtle hues, including silver, blue, pink and gold, and is equipped with a simple button layout, wide-screen 2.8-inch PureColor LCD II screen, new Active Display and an improved user interface which will intrigue both new and experienced consumers alike. Additional features include Smart AUTO, Blink Detection Technology, 12.1-Megapixel resolution, wide-angle lens (28-112 mm equivalent) and 4x Optical Zoom lens with Optical Image Stabilization. Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of $329.99.

The Canon PowerShot SD780 IS Digital ELPH Camera is for the "fashionista" or "fashionisto" who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colors - black, red, silver or gold - defines a person's right to choose a color that truly represents them. However, while color and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 2.5-inch PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera

Additional information: All about the new Canon PowerShot SD1200 IS digital camera
February 18, 2009
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