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New Sony Cyber-Shot T50 features double Anti-Blur technology

Sony announces the ultra-slim and stylish DSC-T50 model, which is the new top-of-the-line camera in the T-series. It is equipped with a seven-megapixel CCD imager, a Carl Zeiss Vario Tessar 3x optical zoom lens, and 56 MB of internal memory. This camera shines with its performance and looks, shipping in bold red, black and silver. With pictures stored on an optional four-gigabyte Memory Stick Duo or Memory Stick PRO Duo media cards, the camera can play back more than 1100 high-resolution images in slide show mode...

PRESS SUMMARY

New Sony Cyber-Shot T50 features double Anti-Blur technology - digital camera and photography newsOutstanding 7.2 megapixel resolution plus Double Anti-Blur technology adds up to sparking images with the slim-line Cyber-shot T50 camera from Sony. The Cyber-shot T50 weighs a mere 130g*. At just 95.0mm (W) x 56.5 mm (H) x 23.4m thin, it's compact enough to slip into a pocket or bag for use any time. It's easy to use, too, thanks to a large 3.0-inch touch-screen for quick access to shooting and playback functions. Complementing the high-quality Carl Zeiss Vario-Tessar 3x Optical Zoom lens, Double Anti-Blur technology teams a high sensitivity of ISO 1000 with Super Steady Shot optical image stabilisation for great results, even in poor light. Inside its sleek aluminium lines, the Cyber-shot T50 packs a wide range of other functions including Slideshow with Music to get even more out of shooting and sharing your photos. There's even a handy stylus for ‘painting' decorative additions to your pictures on the large touch-screen.


High resolution 1/2.5-inch 7.2 Megapixel Super HAD CCD

The Cyber-shot T50 uses a Sony-developed Super HAD CCD sensor with an extremely high resolution of 7.2 effective Megapixels. The 1/2.5-inch size sensor boosts dynamic range, reducing the causes of ‘washed out' overexposed images – a common problem with cameras that pack a high pixel count into a small sensor size by reducing pixel pitch.


Double Anti-Blur technology

The Cyber-shot T50 features Sony Double Anti-Blur technology for crisp, clear photos. An extremely high sensitivity of ISO 1000 allows successful handheld shooting even when shooting indoors or at dusk. For even more natural looking results, Sony Clear RAW NR image processing helps suppress colour noise that tends to occur at high sensitivity settings. Complementing the camera's high sensitivity, the T50 also features Super Steady Shot – an optical image stabiliser that combats the effects of camera shake, one of the biggest causes of spoiled pictures. An icon appears on the display to confirm when Super SteadyShot is active. This Dual Anti-Blur combination of high sensitivity and Super Steady Shot ensures that the Cyber-shot T50 captures clear, blur-free images, even in situations where other compact cameras struggle.


Carl Zeiss Vario-Tessar 3x Optical Zoom lens

The high-quality Carl Zeiss Vario-Tessar lens features a 3x Optical Zoom range. 6x Precision Digital Zoom and 14x VGA Smart Zoom modes provide even greater magnification of distant objects.


Large 3.0-inch 230,000 dots Clear Photo LCD Plus touch screen

The hybrid 3.0-inch touch-sensitive screen features Clear Photo LCD Plus technology for clear, vivid image reproduction. The screen's smooth anti-reflection layer improves image quality while suppressing reflections for increased contrast, especially outside in bright sunlight. A wide range of shooting and playback functions can be accessed directly via the LCD touch panel. A unique Flexible Spot AF function lets you focus directly on a specific part of the image with a single touch on the screen. The paint function permits artistic additions to photos using the touchscreen and supplied Paint Pen stylus. Smart illumination automatically turns off distracting on-screen icons while a scene is being composed. Display brightness can also be adjusted directly without the need to access the menu.


High-sensitivity movie recording

The camera's high sensitivity allows movie recording in light as dim as 10 lux (approx. 1.3 EV). Optical zoom is also possible when recording movies for greater creative options. It's easy to control start, stop, forward and rewind functions simply by tracing with a finger on the LCD touch panel during movie playback.


Slideshow with Music

Images can be viewed on the camera's large 3-inch LCD screen as a slideshow. Slideshows can be customised further with the additional of effects (simple, nostalgic, stylish, active) and optional music accompaniment (4 preset tunes). Bundled Music Transfer software allows this preset music to be replaced with favourite songs stored on your PC.


Picture Motion Browser software

It's easy to transfer and manage photos with any PC using the supplied Picture Motion Browser software. The easy-to-use package automatically organises images uploaded from the Cyber-shot T50 that can be browsed in calendar format. In conjunction with Sony GPS-CS1, images can also be displayed in Picture Motion Browser's ‘map view' mode, indicating where as well as when they were taken. The camera's generous 56MB internal memory is complemented by storage using optional Memory Stick Duo or Memory Stick PRO Duo media. The Cyber-shot T50 also supports PictBridge, the standard for printing directly to compatible PictBridge photo printers, such as the Sony DPP-FP55.
September 12, 2006
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