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Sony DSC-T50 digital camera in the exclusive Bond Collection

Sony announces the exclusive Bond Collection of products in anticipation of the new Bond film Casino Royale. The collection features limited-edition 007-branded models of VAIO notebooks, Cyber-shot digital cameras and Micro-Vault storage devices. All products feature the 007 logo and the VAIO PCs will come pre-loaded with exclusive Casino Royale content. The 007 DSC-T50 camera and carrying case can also be bought separately. Of course, exclusivity has its price: $3,200 or $3,900 depending on the VAIO model...

PRESS SUMMARY

All about Sony's exclusive Bond CollectionSony Sells 007-Branded Gear and Offers Chance To Win Prizes in the Online Game “Try Your Hand Casino Royale”

Sony Electronics is offering movie fans and gadget-lovers an opportunity to gear-up like Bond with Sony's exclusive Bond Collection™ products in anticipation of the upcoming James Bond film Casino Royale, which will be released worldwide on November 17, 2006 from Columbia Pictures and Metro-Goldwyn-Mayer Studios.

The collection, available exclusively on www.sonystyle.com/casinoroyale and in Sony Style retail stores across the country, features limited-edition 007-branded models of VAIO® TX and UX series ultra-portable PCs, Cyber-shot® digital cameras and Micro-Vault™ media storage devices. All of these products will feature the 007 logo and the VAIO PCs will come pre-loaded with exclusive Casino Royale content, such as wallpapers and screensavers.  Each limited production 007 model is numbered and comes with a certificate of authenticity.

“Both James Bond and Sony have always provided a cool-factor that consumers have grown to love,” said Hiro Kawano, Sony Electronics' Senior Vice President for Sony Style.  “We are excited to be able to offer these collector's items exclusively through Sony Style.'

To take the Bond experience to the next level, consumers can try their hands at one of four Sony-product branded casino games at www.sony.com/casinoroyale. Players can choose from BRAVIA™ Blackjack, VAIO®/Intel poker, Cyber-shot® T-50 slots or Blu-ray Disc™ roulette. Now through Nov. 17, participants with a winning hand receive a printable game chip, redeemable at participating retailers, including Sony Style, for a chance to win prizes, including a $50,000 Sony merchandise prize package, a $5,000 shopping spree, and a weekend getaway for two. Not only can you gear up like Bond, you can play like him too

The Bond Collection products can be purchased as a bundle which includes a choice of either the VAIO VGN-UX007 along with the 007 Cyber-shot DSC-T50 for approximately $3,200 or the VAIO VGN-TX007 with the Cyber-shot DSC-T50 for approximately $3,900. The bundles come with an aluminum attaché carrying case and a James Bond welcome kit.  The 007 Cyber-shot DSC-T50 and the Micro Vault can be purchased individually for approximately $600 and $60, respectively. The Bond Collection will be available starting November 10, with pre-orders currently available on Sonystyle.com/casinoroyale.

Daniel Craig stars as “007” James Bond, the smoothest, sexiest, most lethal agent on Her Majesty's Secret Service in Casino Royale. Based on the first Bond book written by Ian Fleming, the story recounts the making of the world's greatest secret agent.  Martin Campbell is directing the 21st adventure in the 44-year-old franchise, from a screenplay by Neal Purvis & Robert Wade and Paul Haggis.

James Bond's first “007” mission leads him to Le Chiffre (Mads Mikkelsen), banker to the world's terrorists.  In order to stop him, and bring down the terrorist network, Bond must beat Le Chiffre in a high-stakes poker game at Casino Royale.  Bond is initially annoyed when a beautiful British Treasury official, Vesper Lynd (Eva Green) is assigned to deliver his stake for the game and watch over the government's money.  But, as Bond and Vesper survive a series of lethal attacks by Le Chiffre and his henchmen, a mutual attraction develops leading them both into further danger and events that will shape Bond's life forever.

Additional information: All about Sony's exclusive Bond Collection
November 2, 2006
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