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Sony Ericsson K850 five megapixel Cyber-shot phone

Sony Ericsson unveils the five megapixel K850 digital camera phone, featuring Auto focus, a Xenon flash, BestPic, Photo fix and PictBridge. The "Photo fix" feature automatically improves light balance to make the picture as good as it can get. When you take a picture of a moving object, you can select "BestPic" and take nine pictures in one burst, and then simply choose the best and delete the rest. The K850 is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone and will be available in selected markets from early Q4 2007...

PRESS SUMMARY

Sony Ericsson K850 five megapixel Cyber-shot phone - digital camera and photography newsTwo new camera phones announced today by Sony Ericsson are set to impress serious camera phone users and occasional picture snappers alike.

For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850 is certainly in the frame. This 5 megapixel Cyber-shot™ phone packs state-of-the-art digital camera features into a slim-design mobile phone.

The new Sony Ericsson Z320 is perfect for those that want a compact phone with a simple camera on-board for those impromptu photo moments. The Z320 is a megapixel clamshell phone that is good looking and simple to use. With just one press of a button to switch on the 1.3 megapixel camera it's quick to shoot, store or share spontaneous shots.

“Sony Ericsson is all about offering the right phone for you, whether that's one that lets
you snap quality pictures, listen to favourite songs on the move or just stay in touch,” says Sony Ericsson President, Miles Flint.  “These two camera phones offer the choice between a viable digital camera alternative and a pocket-sized clamshell phone with camera for taking occasional snapshots.”

Sony Ericsson K850 Cyber-shot™ phone

• 5 megapixel camera phone with  Auto focus and Xenon flash
• Tri-Band HSDPA phone for high-speed picture and video blogging
• Advanced digital camera features – BestPic™, Photo fix and PictBridge

Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results.  Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

Beautifully simple – Increased functionality does not mean increased complexity. When in camera mode the K850's next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access – Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot™ phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

Easy to share – Once you have taken your picture it is easy to share the memory. If showing a photo on the K850's large 2.2” crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape – irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair – Given the premium look of the K850 Cyber-shot™ phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth™ Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850 for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850, the IV840 does not compromise performance or ease of use.

The Sony Ericsson K850 Cyber-shot™ phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green.  It will be available in selected markets from early Q4 2007.
June 15, 2007
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