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Samsung Introduces two new L-series digital cameras

Samsung announces the L700, a compact, stylish, digital camera with a metal body, 7 megapixel image resolution, a 3x optical zoom, and a bright 2.5" LCD display. Samsung also announces the L73, a sleek and pocket-sized digital point-and-shoot camera with a 7 megapixel image sensor and a 3x optical zoom lens. The cameras have 20 megabytes of internal memory, and accept SD memory cards up to 4 GB. The L700 has an MSRP of $249.99, the L73 of $299.99. Both cameras will be available in the spring of 2007...

PRESS SUMMARY

All about the new Samsung L73Samsung launches L700 stylish Point & Shoot digital camera

Samsung Camera today announced the launch of the L700. An ideal digital camera for shooters in search of several advanced features in a compact, stylish, metal body, the L700 offers 7 mega-pixel image resolution, a 3x optical zoom, a bright 2.5” LCD display and a robust suite of advanced video and editing features.  

With shutter speeds that reach up to an effective 1/2000 sec, users will be able to take advantage of the L700's high resolution in any situation, ranging from dusk-landscapes to fast action sports photography.   For crystal-clear images under various shooting conditions, the Samsung L700 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow.

The Samsung L700 can record MPEG-4 video in VGA (640x480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens.  Users can also take advantage of the camera's unique movie shooting functions, including a movie stabilizer, continuous video recording, improved in-camera video editing and the ability to use the 3x optical zoom while recording.  Movie stabilizer helps reduce camera shake by automatic detection and correction of lateral and vertical camera vibrations, while continuous video recording allows the shooter to pause and resume video recording at any time and merge multiple video files into one single file.  

Color effects include B/W, sepia, blue, green and red.  For shooting fast-moving subjects, the L700 includes Continuous Shooting mode and Auto Exposure Bracketing (AEB), a feature that will shoot a series of images with slightly varying exposures.    

All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC.  The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it. To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus.  By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity.

Equipped with 20MB of built-in memory, the L700 allows shooters to save pictures without a memory card, while the Copy to Card function allows users to seamlessly transfer images saved in the internal memory to external memory. The L700 includes helpful features such as voice recording for up to one-hour, voice memo and “One-touch Playback” for instant playback of an image, even when the power is off.

The Samsung L700 has an MSRP of $249.99 and will be available in the spring of 2007.


Samsung Introduces the Powerful, Pocket-Sized L73

Samsung Camera today announced the release of the Samsung L73, a sleek and pocket-sized digital point-and-shoot camera with a 7 mega pixel image sensor and a precision 3x optical zoom lens.  The L73 is the ideal camera for photographers who want a compact digital camera they can take anywhere without compromising on features, image quality or ease of use. Housed in a lustrous black or silver finish, the L73 boasts many of the features typically reserved for cameras that cost twice as much.

With shutter speeds that reach up to an effective 1/2000 sec and an ISO equivalent of 1600, users will be able to take advantage of the L73's high resolution in any situation, ranging from dusk-landscapes to fast action sports photography. Samsung's proprietary ASR image stabilization system helps to reduce camera shake and image blur during longer exposures and in situations where holding the camera steady is impossible. When enabled, Samsung's Wise Shot automatically takes two consecutive pictures in rapid succession¬—one with ASR image stabilization enabled, and one with the flash—and prompts the user to review both and keep the preferred version of the picture.

A built-in motion detection feature automatically halts exposure for two seconds when it detects movement in self timer mode.  This unique feature virtually eliminates the possibility of one family member showing up as a blur in that precious family portrait.  Further enhancing ease-of-use, the L73 features Samsung's renowned Smart Touch user interface, which employs two sets of pressure-sensitive buttons to access the camera's controls. Smart Touch menus dynamically allow the user to change aspects of exposure (including color tone and brightness) gradually or rapidly including brightness and color balance via virtual sliders. Users can quickly page through settings much as they would with a mouse with a scroll wheel.

The L73 also offers Samsung's Intelligent Face Recognition Technology, which detects the subject's face and automatically adjusts auto focus and auto exposure to ensure the best possible image quality in portraits and other shots featuring people. The AF function instantaneously recognizes the faces of up to 9 subjects and accurately focuses on them all.  The AE function then takes over, setting the appropriate exposure to ensure the highest image quality.

Individual dedicated modes for common-yet-difficult shooting situations including Children (with a high shutter speed to freeze motion while avoiding blur), Backlight (to compensate for a rear-lit subject), and Portrait (to bring the subject into strong focus while deemphasizing the background) are included. The powerful in-camera image effects include conversion to sepia-tone and black-and-white. A built-in microphone allows a 10-second voice memo to be attached to any still image. Images can be trimmed, resized, and rotated in the camera without the use of a PC. Slide Show automatically scrolls through photos and displays them on the bright and vivid 2.5” TFT LCD screen.

Just as much attention was given to the L73's Movie mode, which lets users capture video in one of four resolutions, from 320x240 to 800x592, at up to 30 frames per second in AVI (MPEG-4) format. Just as in still-picture mode, the ASR image stabilization system can be engaged to compensate for unwanted camera movement and subject blur.

The included USB 2.0 cable, camera cradle, and CD-ROM containing Samsung's Digimax Master software (compatible with Windows 98/2000/ME/XP and Macintosh OS X 9.2 through 10.4) will get even beginning photographers up and shooting right out of the box.

The Samsung L73 contains 20 megabytes of internal memory, and can accept Secure Digital (SD) flash memory cards up to 4 gigabytes.  The Samsung L73 will have an MSRP of $299.99 and will be available in the spring of 2007.

Additional information: All about the new Samsung L73
January 7, 2007
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