Most recent digital camera and imaging news items - RSSDigital camera and imaging news items - HTML

Pentax unveils 7x zoom Optio Z10 and tiny Optio S10

Pentax announces two digital cameras, the 8 Mp Optio Z10 and the small, stylish Optio S10. The Optio Z10 is equipped with a 7x optical zoom refraction lens system so the lens does not protrude from the camera while zooming. The Optio Z10 features Face Recognition, digital Shake Reduction, and a sliding lens cover. The Optio S10 compact digital camera offers 10.0 megapixel resolution. Priced at $249.95 each, both cameras will ship in September. The Optio S10 will be available exclusively at Wal-Mart Stores in the US...

PRESS SUMMARY

Pentax unveils 7x zoom Optio Z10 and tiny Optio S10 - digital camera and photography newsPentax Imaging Company has announced two digital compact cameras including the Optio Z10 with a high-magnification 7X optical zoom lens and the small, stylish PENTAX Optio S10 with 10 megapixels.

The PENTAX Optio Z10 is equipped with a 7X optical zoom lens, the highest magnification among current PENTAX compact digital camera models.  Designed with a refraction lens system so the lens never protrudes from the camera while zooming, the 7X optical zoom covers a broad range, from wide-angle to telephoto zoom, and offers an ultra high-magnification of up to approximately 35.7X when combined with digital zoom.  With 8.0 megapixels, the Optio Z10 also features high speed detection time Face Recognition for improved portraits and digital Shake Reduction that allows ISO to 3200 to capture sharper images even in low light settings. The sleek, stylish PENTAX Optio Z10 body design also features a sliding lens cover for extra protection that also operates the on/off camera setting.

PENTAX also announced the stylish PENTAX Optio S10 compact digital camera with 10.0 effective megapixels.  This latest model in the popular PENTAX Optio S series offers digital Shake Reduction and a high-speed Face Recognition AF&AE function for fast, high quality portraits.  The Optio S10 is the seventh DivX Certified® digital camera from PENTAX.  Now enhanced with digital Shake Reduction, the DivX format enables users to create high-quality video files that may be played back on a wide-variety of DivX DVD players and other devices. The PENTAX Optio S10 digital camera is one of the smallest, lightest 10 megapixel digital cameras in the world.  

Priced at US $249.95 each, both cameras will ship in September.  The PENTAX Optio S10 will be available exclusively at Wal-Mart Stores in the United States.


PENTAX Optio Z10 FACT SHEET

High magnification 7X optical zoom

The Optio Z10 features a 7X optical zoom lens that covers focal lengths from 6.3 to 44.1mm (equivalent to 38-266mm for 35mm format) and features a refraction lens system so the lens never protrudes from the camera while zooming. This optical zoom covers a broad range, from wide-angle to telephoto zoom, and offers ultra-high magnification of up to approximately 35.7X when combined with digital zoom.  

8.0 effective megapixels produces exceptionally fine-detailed photos

With 8.0 effective megapixels and a high performance PENTAX lens, the Optio Z10 delivers high resolution photos.  Compatible with SD memory cards and SDHC memory cards, the Optio Z10 offers a generous 52 MB of built-in-memory.

High-speed Face Recognition AF&AE function of approximately 0.03 seconds

The Optio Z10 is equipped with a Face Recognition AF&AE function* that automatically adjusts the focus and sets the exposure so users may capture photos of people easily. In addition, this function can detect the faces of up to 15 people at once, and the detection time has been reduced to approximately 0.03 seconds at minimum.

*Available when the picture mode is Natural Skin Tone, Portrait, or Kid, and the camera is directed at people from the front.

Digital Shake Reduction  

The Digital Shake Reduction mode reduces camera shake and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high a sensitivity as ISO 3200, to match the brightness of the subjects. This enables photography with fast shutter speeds and images with less blurring.  In addition, an electronic Shake Reduction function corrects blurring in images during image playback.

Easily viewable LCD monitor with a wide viewing angle

The Optio Z10 comes with a high resolution 2.5 inch LCD monitor with approximately 230,000 pixels that enables images and text to be clearly displayed.  The LCD monitor offers a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen from a side angle.  

Auto Picture mode automatically determines the best setting for the shooting conditions

The Auto Picture mode sets the camera automatically for various shooting conditions such as Landscape, Portrait, Night Scene, and Normal mode and choose the optimal settings for each subject.


PENTAX OPTIO S10 FACT SHEET

Ultra compact body with a stylish design

The PENTAX Optio S10 design is stylish and convenient to carry for travel and business, and the aluminum alloy exterior with a glossy spindle finish gives the camera an elegant appearance. With a 3X optical zoom lens and a large 2.5 inch LCD monitor, this latest 10 megapixel model in the Optio S series is still one of the smallest and the lightest ultra compact camera bodies in the world.  The innovative PENTAX camera incorporates a miniaturized circuit board featuring high-density compact mounting technology.

10.0 effective megapixels with high resolution

With 10.0 effective megapixels, the Optio S10 ensures high resolution and delivers clear and crisp images even when enlarged to 11 x 17 inches.  The new 1/1.8 inch CCD image sensor with a larger sensing area provides excellent performance for tone reproduction, texture delineation and noise reduction.

Digital Shake Reduction

The Digital Shake Reduction mode helps reduce camera shake and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the ultra-high sensitivity of ISO 3200, to match the brightness of the subjects. This enables photography with faster shutter speeds and images with less blur.

*Recording image is fixed at 5MB (2592x1944pixels) when “Digital SR” mode is selected

Face Recognition AF&AE function captures portraits more beautifully with simple operation

The Optio S10 is equipped with a Face Recognition AF&AE function* that automatically detects and focuses on faces. In addition, the Optio S10 also offers a new function that applies face recognition technology such as Natural Skin Tone mode to enhance skin texture and a Half-length Portrait mode,** which automatically captures close-up photographs of the upper body by cropping images of people from the waist up within the photo frame.

*Available when the picture mode is Portrait, Natural Skin Tone, Kids, or Half-length Portrait and the camera is directed at people directly from the front.

**Recording size is fixed at 3MB (2048x1536 pixels) when Half –length Portrait mode is selected.  This camera's Face Recognition AF & AE function uses Face Tracker face-recognition technology from FotoNation.

Bright and easy-to-view LCD monitor

The high sensitivity LCD monitor is equipped with an LCD booster that adjusts the brightness of the screen so users may easily check the screen even outdoors.  At 2.5 inches and featuring a high resolution of 232,000 pixels, the LCD makes it easy to confirm picture composition and focus. With a wide viewing angle, the screen can also be easily viewed even from a side angle.

Auto Picture mode automatically determines the best settings for the shooting conditions

For ease in shooting, the Auto Picture mode lets the camera automatically determine shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimal settings for each subject.

Video recording function enabling high-quality recording for long period of time

The Optio S10 captures movies at 30 fps (frames per second) at sizes up to 640x480 pixels with image quality rivaling camcorders.  With the DivX® * (MPEG-4) movie format, the Optio S10 records high-quality movies with Movie Shake Reduction and helps correct blurred images with software.

*The Optio S10 is DivX® certified. Movie playback is not supported on Macintosh operating systems.
August 23, 2007
go to top of page