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Pentax & Samsung to jointly develop digital SLR cameras

Pentax and Samsung have signed an agreement allowing both parties to combine their technologies to develop lens-interchangeable digital SLR cameras. For generations transcending the history of film cameras, Pentax has accumulated wide-ranging know-how in the development and manufacture of SLR cameras. Samsung develops and manufactures high-quality digital cameras through actively taking advantage of the diverse digital technologies of Samsung Group. Through combining their individual strengths and working in synergy they are devoted to supplying attractive digital camera products...
Pentax & Samsung to jointly develop digital SLR cameras - digital camera and photography news

PENTAX PRESS RELEASE

Seoul, Korea — PENTAX and Samsung Techwin Co., Ltd. today signed an agreement allowing both parties to combine their unique technologies to develop lens-interchangeable digital SLR cameras.

For generations transcending the history of film cameras, PENTAX has accumulated wide-ranging know-how in the development and manufacture of SLR cameras. And through the optimal application of its optical technologies and experience in interchangeable lenses, PENTAX has extended its expertise and unshakable brand power to the development, manufacture and sales of digital cameras.

Samsung Techwin also develops and manufactures high-quality digital cameras through actively taking advantage of the diverse digital technologies of Samsung Group working in the fields of digital media and semiconductor products. Achieving satisfying growth through its marketing activities centered on its domestic market of Korea, Samsung Techwin is dedicated to enhanced marketing on a global scale.

Through combining their individual strengths and working together in synergy, PENTAX and Samsung Techwin are devoted to supplying attractive digital camera products tailored to the needs of individual markets.

Samsung announces agreement with Pentax to co-operate and jointly develop new digital camera products. This will broaden the product range to offer consumers greater choice
Seoul, Korea - October 12th, 2005: Samsung (CEO Lee Joong-Koo, www.samsungcamera.com) announces an agreement with Pentax to jointly develop Digital-SLR cameras.

The partnership between Samsung and Pentax will be based on sharing their respective competencies to enhance competitiveness in digital cameras.


SAMSUNG PRESS RELEASE

Samsung holds superb digital image processing technologies, digital convergence technologies and world-wide brand recognition in digital appliance markets. Its partner, Pentax, has developed SLR cameras using Penta Prism technology. Pentax possesses a wide range of high-performance interchangeable lenses as well as cutting edge technologies for high precision cameras.

It is estimated that the world-wide digital camera market will continue its growth with unit sales of 82 million for 2005 and 89 million for 2006. The digital SLR market growth rate will exceed the overall digital camera growth rate with over 4 million unit sales for this year and over 5 million unit sales for 2006.

Samsung announced its vision of "becoming a top-class Digital Camera manufacturer" in May 2005. Since then, Samsung has seen strong success and rapid sales growth through the launch of innovative products and strong marketing.

Samsung has the No. 1 market share in Korea with a share of around 30%. Globally, Samsung is one of the fastest growing brands in digital cameras. Market share has doubled in the last year and this growth is set to continue.

Most recently, the Samsung Pro815, an advanced All in One digital camera, has generated massive interest. The Pro815 will provide the ideal platform for expansion into solutions for enthusiast and advanced photographers.


PENTAX and Korea's Samsung Techwin reach an agreement to jointly develop lens-interchangeable digital SLR cameras
Seoul, Korea - PENTAX and Samsung Techwin Co., Ltd. today signed an agreement allowing both parties to combine their unique technologies to develop interchangeable lens digital SLR cameras.

For generations transcending the history of film cameras, PENTAX has accumulated wide-ranging know-how in the development and manufacture of SLR cameras. And through the optimal application of its optical technologies and experience in interchangeable lenses, PENTAX has extended its expertise and unshakable brand power to the development, manufacture and sales of digital cameras.

Samsung Techwin also develops and manufactures high-quality digital cameras through actively taking advantage of the diverse digital technologies of Samsung Group working in the fields of digital media and semiconductor products. Achieving satisfying growth through its marketing activities centered on its domestic market of Korea, Samsung Techwin is dedicated to enhanced marketing on a global scale.

Through combining their individual strengths and working together in synergy, PENTAX and Samsung Techwin are devoted to supplying attractive digital camera products tailored to the needs of individual markets.
October 12, 2005
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